Hate is a pretty strong word, but according to a recent survey by email and social media marketing company iContact, it’s a word one out of four respondents had no trouble using.
The biggest offender? Groupon.
Says iContact, 70% of small businesses hate Groupon. They received particularly low marks from those in the financial industry (80%) but only 45% of those in the salon and spa biz had bad things to say.
Surprisingly, Facebook had few haters. 76% of respondents gave the social network a thumbs up. Non-profits were among their biggest fans (87%) as is education (82%) and that last statistic frightens me.
LinkedIn also fared well, which isn’t surprising given that it’s a business-oriented social network. 63% of respondents gave the site a thumbs up, with most of the love coming from businesses with fewer than 50 employees.