Twitter Expands the In-App Experience

While some people do use Twitter simply to make a statement, many of us use it to share photos, videos, and links to articles (one’s we wrote and otherwise.)

To keep up with this trend, Twitter added an Expand feature that lets you preview a photo or video without leaving the Tweet.

Now, they’ve expanded Expand to include rich content from some of the top content providers on the web.

When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet.

Bing Increases Yelp Content in Another Attempt to Get You To Use Them

Bing reminds me of that old Avis slogan, “We’re only number 2, so we try harder.” It seems like they’re always out trying to make a great impression with fun and innovative campaigns.

The newest pitch involves a partnership with Yelp. Starting right this very moment, a venue search will return a column full of Yelp reviews, photos, and other data sitting right beside your main results. Thusly:

Very pretty. If you choose Local from the navigation bar, it opens up a more comprehensive page, also Powered by Yelp. The pages are well designed and easy to read, so kudos to everyone involved.

Now, if I may take a moment to address the folks at On The Border, check your Yelp listing. It says you’re only open 9-5 and closed on the weekends. Yikes. Brand managers, seriously, review these online pages!

What Country Puts Their Trust in the Internet and Which One Thinks it’s All a Sham?

How do you really feel about the internet? Do you feel safe when you surf? Do you believe what you read? Do you think it’s fast, stylish, or behind the times?

Webreep posed those questions to 36,000 folks across seven different countries and they found that different cultures had very different views.

The most startling revelation? “Americans feel more safe on the internet than the rest of the world.” Who knew?

American’s were 23% more trusting than China, 30% more trusting than Spain, 33% more trusting than Russia, and 45% more trusting than the Australians. So Aussies are a suspicious lot, are they? Again I say, who knew?

Here’s a look a that results across the board:

June S.M.A.R.T. Report Says Mobile’s Got Game

Sound the horns and unfurl the flags, it’s time for the June 2012 S.M.A.R.T. Report from Millennial Media. The report takes a look back at the trends of Q1 and it’s Sports for the win!

Sports apps nearly doubled quarter-over-quarter, landing at number six for Top Mobile Applications. The category didn’t crack the top ten for spending, but it took the prize for the biggest spending growth.

I’m not a sports person, but I’ve depended on my NHL iPad app to keep me up to date on the Stanley Cup Playoffs (Yeah, Kings!) and I’m anxiously waiting for the new Olympic apps from NBC. So if this category got me hooked, then it’s got real potential.

Apple iOS6: What’s in it for Marketers

Yesterday, Apple execs took the stage at the 2012 Apple Worldwide Developer’s Conference (WWDC) with a huge announcement about upcoming products and services. They dazzled the audience with a powerful laptop that is thinner than your finger. They’ve added PowerNap which allows your computer to update while it’s asleep and they’ve updated Safari and iCloud so you get a more seamless experience across all of your Apple devices.

The biggest news? The coming of iOS6 with more than 200 new features.

For those who don’t speak geek, iOS5 is an operating system that runs your iPhone and iPad. When Apple switches over to iOS6, probably this fall, current users will be able to upgrade for free by simply accepting the download. The new system will work on iPhone 4S, iPhone 4, iPhone 3GS, the new iPad, iPad 2 and iPod touch (fourth generation). But be aware that not all features work on all products, so don’t get too excited if you’re working with older equipment.

When Predicting Twitter Success, the Source is the Thing

Every time a marketer puts a message out on Twitter, they do it with the hope that it will spark 1,000’s of Re-Tweets, eventually reaching new users who might now become fans.

Unfortunately, all we have to go on when crafting these Tweets is our gut instinct (and maybe some previous data) about what will take off and what won’t. You write, you send, you hope. I’d say it’s not rocket science but it kinda is.

Researchers from UCLA and Hewlett-Packard’s HP Labs conducted a study to determine the formula for the perfect Tweet. They started with over 40,000 recently published online articles, then matched that data with corresponding Tweets, then let it all flow through for 4 days to get the full lifecycle of any given Tweet. (With me so far?)

Pinterest is the Fastest Rising Social Icon and Other Interesting Facts

If you want to know what’s happening in ecommerce marketing, all you need to do is crack open ExactTarget’s latest Subscribers, Fans & Followers report called Retail Touchpoints Exposed.

The report details the off-line, online, mobile and social media marketing efforts of the 100 hottest retailers. Today, we’re going to look at that last part and see what we can see.

At the start, it’s clear that social sharing is now a common factor in online marketing. 87% of the retailers promoted their Facebook pages and 84% promoted their Twitter account. Only 14%  displayed a Pinterest icon, but that number doubled in the time it took them to put their report together making it the fastest growing social icon on the web.