They say you only have one chance to make a good first impression and this is certainly true for social media. Call it a profile, a brand page or homepage, that single spot on the web has to tell the world what you’re all about in a glance.
Big companies like Coca-Cola and Warner Brothers have teams of people who do nothing but handle company branding. They make sure that every graphic, every piece of text and every video associated with the brand conveys the essence of the company.
In the case of Coca-Cola, it’s not just about the soda, it’s about happiness, togetherness and world peace. Really. I’m not kidding.
For smaller companies or individuals who are the company, consistent branding is even more important. So don’t think you can skip this lesson because you’re a one-man band.