Sure Pinterest is Hot, but is it the Next Facebook?

Is Pinterest the next Facebook?

Fortune magazine is asking the question in their April issue, but they’re not the first one’s to consider it.

The graphically-oriented social media site is gaining popularity faster than a studio-made teen idol. People, particularly young women, are signing up in droves and if we could hear them, they’d probably be shrieking with joy.

Here are a few comments from Twitter:

people ask me how I know @pinterest is here to stay…I think – I’m having a bad night and Ill want to do is go pin/look at pins

Wife occupied for hours while I watch basketball. Thank you Pinterest…whatever you are.

And not complementary but says it:

It’s not until you click into the “Popular” section that you glimpse the Winnie The Pooh sweatshirt-wearing nightmare that is @pinterest.

Inspiration Alley: Levi, L.L. Bean and Angry Birds

This week we’re taking a look at how two old brands are keeping things fresh and one modern company who went to new heights to promote their product.

Levi’s Water<Less Jeans

Levi’s is a brand that’s been around since 1873. It’s a brand that the world over associates with one thing – jeans. They’re trusted. They’re respected. But they still have to keep finding ways to modernize a product that really hasn’t changed all that much in over a hundred years.

Introducing the Water<Less Jean. Levi’s the average pair of jeans uses 42 liters of water in the finishing process. With their new system, they’ve reduced water usage up to 96%. To date, they have already saved more the 172 million liters of water which is equal to 726,600,812, 8-ounce glasses. Who knew?

Social Nudges Viewers to Watch More Live TV

I love television. That’s not new news to anyone who regularly reads my work. I routinely record up to 4 hours of TV a night, that I can watch back in under 3 hours by skipping commercials, intros and the boring parts.

Here’s something that is new  news. Thanks to social apps, I now watch more live TV than ever before.

For example, last night American Idol was on. Instead of sending it straight to the DVR, I watched live because of app called Viggle. Viggle rewards me with points for watching and more points if I watch live because then I can play their real-time trivia game. They even give me extra points if I stick around for the commercials and prove it by answering questions after the show.

Netflix and Yahoo Pin Their Hopes on Original Content

Netflix was created as a means of sharing the content of others with a large group of people. They were the librarian. The mail carrier and eventually, the storage facility for streaming files.

Now, Netflix is taking on a new title, that of content creator. As stated in Variety, Netflix has five original shows coming up in 2012. The first show, Lilyhammer rolled out last month and House of Cards is highly anticipated.

But bringing in an audience on a new series is tough enough for TV stations that have been doing it for sixty years. So Netflix is hedging their bet a little by bringing back titles people already love. They’ve agreed to help foot the bill for a new season of canceled series Arrested Development.  There was also talk of them taking on Fox’s failed dino-epic Terra Nova.

Twitter Expands the Boundaries for Promoted Tweets

Every couple of months, Twitter inches slightly closer to their goal of becoming an advertising force in social media.

This week’s action was pushing Promoted Tweets out to the mobile apps. More importantly, they expanded who sees the ads and that’s great for marketers.

Previously, Promoted Tweets only showed up in your stream if you followed that brand. Now, advertisers can choose to show Tweets to anyone with similar interests.

The way I interpret this is, if I’m following Coca-Cola on Twitter, then Pepsi can choose to send me their Promoted Tweets.

Twitter says they decided to make this move because the response they got to their mobile testing was positive. Will it stay that way?

The New York Times: Will Less Equal More?

The New York Times recently cut their digital reader freebies in half. Previously, a person could read up to 20 online articles a month without having to subscribe. Now, once they hit 10 articles, they’ll have to subscribe in some way in order to access more.

Obviously, their hope is that this will increase their number of digital subscribers, because they really need them.

According to CNET, the Times has 454,000 digital subscribers, but more than half that number came on board just after the paywall went live. That means they’ve seen a slow down in subscriptions when numbers should be increasing with time.

Marketers Say Email is Best but Could Be Better

What do you do when your best isn’t good enough? This is the dilemma faced by marketers struggling to meet sales goals.

Crain’s BtoB Magazine and Bizo conducted a survey of B2B marketing professionals in the US and what they found was a general case of “we’ve got what we’ve got.”

59% of marketers said that email was the most effective channel for generating sales. This is good because 49% said email took up the majority of their time and resources. Trouble is, 63% of respondents said their current marketing mix wasn’t meeting their needs.