What would you give up in order to keep your favorite phone apps? Coffee? Chocolate? Lunch? That’s one of the questions MTV asked as part of their new study, “Love ‘Em or Leave ‘Em: Adoption, Abandonment and the App-Addled Consumer.”
They began with 1,300 self-reported daily mobile app users and added in a bunch of interviews with app consumers and found that people were pretty hardcore in their belief that apps have changed their lives.
83% of people in the study said they were addicted to apps and one (someone who is my kindred spirit) said “apps are like Xanax in a phone.”