Marketing to moms? Facebook has you covered. According to new numbers from eMarketer, 23 million US moms use the social media service at least once a month. That’s equal to two-thirds of all online moms (defined as females over 18 with children under 18).
Then again, you know how statistics are, because even though 23 million sounds like a lot, it only represents 17.4% of Facebook users and that number is going down.
eMarketer also notes that in the next few years, the current heavy penetration will work against the mom brigade and growth will be slow. By 2013, they say moms will only account for 16.1% of the total Facebook population.