Facebook wants to make you happy. That’s why they have a little X next to the sidebar ads that allows you to get rid of any pitch that doesn’t please you. Now, they’re taking it a step further by allowing users to block specific advertisers.
According to Inside Facebook, the “hide all from [advertiser]” option is currently being beta tested as part of the drop down you see pictured here.
For Facebook, this is an easy way to get the users to their job for them. If a large number of people block ads saying they’re misleading, then Facebook’s backend should see the problem and bring it to a human’s attention.