84% of moms are using Facebook, but few are using the social network to shop. That’s one of the findings from the new report from The Direct Marketing Association and Mom365.
When asked about seeing offers on Facebook, the moms complained that they were inundated with too many offers, often from the same sender (42%). On the other hand, 72% of moms say they have liked a brand on Facebook and they did it in order to get better offers. That’s kind of like buying the weekly paper then complaining about too many papers, right?
The entire report is filled with contradictory information which I’m sure is right on target. What it proves is that we’ve yet to figure out how to effectively use Facebook to contact our customers.