Moms Say: I Go to Facebook to Socialize, Not to Shop

84% of moms are using Facebook, but few are using the social network to shop. That’s one of the findings from the new report from The Direct Marketing Association and Mom365.

When asked about seeing offers on Facebook, the moms complained that they were inundated with too many offers, often from the same sender (42%). On the other hand, 72% of moms say they have liked a brand on Facebook and they did it in order to get better offers. That’s kind of like buying the weekly paper then complaining about too many papers, right?

The entire report is filled with contradictory information which I’m sure is right on target. What it proves is that we’ve yet to figure out how to effectively use Facebook to contact our customers.

Facebook’s New Partner Warns of Danger, Danger!

Facebook has partnered with Websense in order to make the web safer for you and yours. The new protocol is designed to scan every clicked link inside Facebook’s walls, automatically returning only those that are deemed safe.

If a link is suspicious, the clicker will get a warning page advising them not to go on. The pop-up does offer an “I don’t care” option, so you can continue anyway, but Facebook warns that you’ll be doing so at your own risk.

Keeping users safe from malware seems like a generous thing to do, but surprisingly (or not) the comments surrounding the announcement have been mostly negative. They include such sentiments as:”So, if a site’s now getting security warning’s on Facebook clickthroughs for no apparent reason, you’re to blame?” Along with cries of censorship.

Online Coupon Users Spend More to Save More

Couponers are often viewed as cheapskates who ration toilet paper squares and dumpster dive for savings. But the reality is, couponers actually spend more money than the average web shopper and WhaleShark Media has the numbers to back it up.

According to a recently published survey, conducted by Forrester Research, active couponers (those who redeemed more than 6 coupons in the past 12 months) spent more than $800 per year online than light users.

The study also showed that coupon usage is on the rise which means more sales for businesses and more savings for customers.

In addition to higher sales totals, coupon users are also more flexible than your average customer. They’re willing to try new items and switch brands if they can get a deal. A full 60% said they’re reconsider a product they decided not to buy, if they were offered a coupon for the item. That means a reduction in shopping cart abandonment.

Millennial Media SMART Report Looks at the CPG Industry

Millennial Media has just released their August SMART report which this month, focuses on the Consumer Packaged Goods Industry.

Alcohol brands took 42% of the ad mix for the month with Cosmetics and Hygiene next at 26%. Says Millennial:

During the summer months, we saw an increase in Alcoholic Beverage advertisers taking advantage of the unique ability of mobile to reinforce their brands by delivering fun and interactive marketing campaigns to their target customers.

Is it just me, or does it bother anyone else to see the words alcoholic beverage and mobile in the same sentence? The vast majority of CPG campaigns pushed consumers to go from mobile to social (78%), while 56% sent consumers off to watch a video.


LinkedIn Adds Company Status Updates

LinkedIn, the social network for business, just added a new feature that makes the service a little more like. . . well, you know, that other popular social network which shall remain nameless.

It’s called Company Status Updates and it’s an easy way to keep your company’s name in front of your customers. This new feature allows the page admin to post a 500 character message which can include a video, URL or photo. That update then appears in the feed of any person following your company.

Here’s a screen shot from their intro video:

Only company page admins can post, but anyone can comment and that comment shows up on the Followers home page, so there’s that extra bit of reach everyone is always talking about.

Millennials Will Remain Loyal for Free and Easy Rewards

The Millennial Generation, those aged 18 – 29, are poised to take over the world. There are 1.7 billion of them in the world, 77 million in the US and you need their support.

Luckily, Millennials are willing to go the extra mile for a brand they love, but they do expect a few easy rewards in return.

Aimia released the first part of a study today called “Born This Way: The US Millennial Loyalty Survey.” In it, they compare the attitudes and responses of Millennial consumers to those over 30 (Non-Millennials) in regard to loyalty programs.

Right now, 77% of US Millennials said they participated in a loyalty program, slightly less than their over-30 counterparts. But 78% said they were more likely to choose a brand that had a reward program over one that didn’t.

Social Network Ad Revenues to Top 5 Billion in 2011

To quote an old cigarette commercial, you’ve come a long way, baby. As recently as 2009, social media ad revenue barely crossed the $2 billion mark. This year, eMarketer predicts the number will hit $5.54 billion, rising to $9.99 in 2013.

Right now, the US is responsible for most of the spend, but the rest of the world is coming on strong. By 2013, 51% of the ad revenue will come from outside the US.

As you can probably guess, most of the money is going to Facebook, but Twitter is pushing for more and more. eMarketer added LinkedIn to their predictions this year, figuring them for 3% of the ad revenue in 2011. This represents a big jump over the last few years, but eMarketer says that growth spurt is already leveling off.