Mashable is reporting that the anticipated Twitter Analytics roll-out has begun. Word is that Twitter has invited a select group of Tweeters, which doesn’t include me, to test the new product. This goes along with previous estimates that the product would be live for all by the end of the year.

Measuring success on Twitter has been a problem for marketers, one they’ve solved with the use of third party programs like HootSuite. But with the hoot going to a pay model for big users, Twitter will have the upper hand with their free version that will likely have more bells and whistles.

Bang the gong. Facebook has an announcement. They’ve taken the wraps off their new messaging system which has been referred to as the “Gmail Killer.” Gmail can send the bodyguards home, they’re not in danger. . . not yet.

I spent some time watching the videos and reading the articles and I’ve come to the conclusion that my Facebook messaging preferred punctuation is not the exclamation mark or even the question mark but the ellipsis (. . . ). I chose this mark because the new roll-out sounds great. . . in theory, but in practice, I’m not so sure.