Facebook shopping makes sense. You’re on the site everyday anyway. You’re already tapped into the brands you like and they’re sending you coupons. So from there, it’s just a click away from actually making a purchase while still inside the walls.
It sounds reasonable, but when I visualize myself doing it, I can’t see it. I may be in the minority on that because Booz & Company predicts social commerce in the US will rise to $14 million in 2015.
eMarketer has a chart to show the growth.
The numbers include all social media, not just Facebook, but since they’re currently the king of the category, we can infer that they’re responsible for a large chunk.