The Gap knows that it’s not about the individual pieces in your wardrobe, it’s how you put them together that counts. Jeans and a t-shirt can be punk, preppy or Paris depending on how you mix and match the colors, prints and accessories.
This is the concept behind their new Styld.by campaign which takes the simple catalog shoot and turns it into a highly shareable experience.
The Gap collaborated with six fashion and lifestyle blogs including WhoWhatWear, FabSugar, and MOG. Each blog took key items from The Gap’s new “Be Bright” line, then styled the clothes in a way that suited their readers.
From Tomboy Glam at Rue to Rockin Leather on Mog, each photo has two important elements, links to The Gap catalog and an easy share box.