79% of small business owners told AT&T they rely on word-of-mouth. 63% said they use a company website and only 39% said they used social media.
The numbers come from the new 2012 AT&T* Small Business Technology Poll. Overall, the poll shows that small business owners are slowly moving into social media and mobile marketing. But mobile is becoming a big part of how they run their business.
None of the social media networks saw a big rise in usage, but LinkedIn still came out on top going from 25% in 2010 to 31% in 2011. Facebook usage was at 44% up from 41% the prior year.
The losers? Twitter was at 19% usage to start and dropped to 18% in 2011. Location-based networks like Foursquare came in at only 9%.