You would think that any report showing a rise in a media device would be of interest to marketers, but it’s not so when you’re talking eReaders. Why? Because eReaders are only just now starting to take on advertising and it’s a case of coming way too late to the party.
eMarketer has a new chart that shows eReader usage is on the rise. There’s no doubt this is true. With Amazon’s Kindle leading the way and the glut of Nooks that turned up under the tree this past Christmas, more people than ever are experiencing the joy of virtual paper. As it goes, the rise in eReader devices has led to a rise in the number of ebooks being published, so the logic is that this trend will continue.