This past week, two big televised events announced that they’ll be using Twitter in a big way to draw fans in on show night.
For the first time, The MTV Movie Awards has set aside one category for Twitter only voting. The category is “Best Hero” but the process is a bit backwards. It begins on the category page where you see a terrific graphic showing your choices.
When you click the “Tweet Your Vote” button, you don’t get the traditional composed Tweet box. Instead, the application sends to you the MTV Tweet Tracker which shows you which hero is currently in the lead. From here, you click on the hashtag for your hero and that’s where you get the composed Tweet pop-up.