Yesterday, we took a look at the general state of affairs in online advertising and from a revenue perspective, it’s was all, up, up, up. Today, eMarketer has numbers on Twitter alone and it’s right on trend with the rest of the market.
eMarketer predicts that Twitter will pull in $139.5 million in global ad revenues this year. That’s an increase of 210% over last year. Not bad, huh? The prediction for 2013? $400 million.
What’s amazing about Twitter’s ad success is that it’s been incorporated into the site in a very unobtrusive way. The ads are there in my stream, and I notice them, but they don’t bother me. Occasionally, I even click on one. This is not the case with Facebook.