Social Media: A Must Have or an Add-On?

Facebook, Twitter, Google+, it’s hard to imagine there’s a company out there who isn’t using some form of social media to reach their customers. Hard to imagine, and yet it appears to be true.

Take a look at this chart from eMarketer. More than half of the organizations surveyed said they were either doing nothing or just getting into social media.

Only 16% said it was fully integrated. Really? What’s everyone waiting for? eMarketer has the answer to that question, too.

48% said their company “did not believe there were financial benefits.”

39% said that their company lacked top management support.

And here’s my favorite:

42% said that their products and services were not suited for social media.

5 New Year’s Resolutions for Online Marketers

New Year’s resolutions. Love ‘em, hate ‘em, you can’t hardly live without them. Even if you don’t write them down or announce them to the world, they’re there. We can’t help ourselves. There’s something about the start of a new year that makes us all decide it’s time to be better, smarter, richer, thinner or happier.

I can’t help you with the thinner or happier part, but here are 5 New Year’s resolutions that could make you a better, smarter, richer marketer.

1. I will listen to what my customers have to say.

When Facebook Attacks [Infographic]

I spent much of my Christmas holiday trying to clear a virus off my son’s computer. It was the worst one I’d ever seen. Like a monster from one of those Syfy original movies, it kept growing and mutating, blocking every move I made to try and destroy it.

How did he get the virus? Good question. The usual suspects come to mind; file sharing, clicking on suspicious links, hanging online with an unsavory crowd. Turns out getting a virus, or worse, having your identity or credit card information stolen can happen through no fault of your own.

Commtouch just released their quarterly Internet Threats Trend Report and though spam is at a three-year low, Facebook attacks are on the rise. Before we go any further, can we just rejoice in the fact that Commtouch counts Zombies as part of their report.

Myspace Returns, but Will the Fans?

About a week ago, Myspace took a big leap forward but hardly anyone noticed. It’s part of their new owner’s push to become a “leading social entertainment destination” and you gotta give them kudos for trying. Myspace is, after all, one of the classics in social media so I’d hate to see them go down without a fight.

This new round is all about the music. In its heyday, Myspace was a haven for independent musicians and they were the ones who stuck around when everyone else packed their bags and moved to Facebook-ville.

Playing to that loyal audience, Myspace has now become the home of a powerful online music player. It allows free, unlimited, on-demand music and it instantly syncs with Facebook. That’s from the “if you can’t beat ‘em, join ‘em” school of marketing.

Here’s the new front page:

Netflix, Gap and Overstock Show Biggest Declines in Customer Satisfaction

We just looked at the dollars, now let’s hear from the customers who spent their holiday dollars online.

ForeSee has just released the results of their Holiday E-Retail Satisfaction Index and overall, it’s looking good. They ranked the Top 40 E-Retailers and came up with an average index number of 79. 80 is considered excellent. Prior to 2009, the scores averaged 75, which means consumers are now happier in their online shopping experiences.

Amazon took the top slot with a score of 88. That’s up two points over last year. On the bottom? Not surprisingly, Netflix dropped from an 86 to a 79. Gap.com (6%) and Overstock.com (5%) also showed declines.

Other winners include TigerDirect, JCP.com, and Dell.

Online Holiday Spending Up 15%

Yesterday, we talked about the rise in the Consumer Confidence Index and today we’re seeing the proof in the online pudding. comScore checked in with every, single e-commerce site, then tallied up the holiday shopping numbers.

Compared to the same shopping weeks last year, 2011 came in 15% higher. And here’s a chart that lays it all out for you in black and white.

Okay, so they probably didn’t actually check in with every website and it’s not that I don’t trust their numbers but I do wonder how they arrived at this total. . .

Anyway, let’s take a second to bask in the joy of these numbers. Look at Cyber Monday with a 22% increase. And what’s with these new special days, “Green Monday” and “Free Shipping Day?” Next we’ll have “Deep, Deep Discount Day” and “Last Chance Day” for all those who wait until the last minute.

GoDaddy Fights to Hold on to Customers as Rivals Scoop Them Up

GoDaddy CEO Warren Adelman got a Christmas card from Netflix CEO Reed Hastings. It said simply, “welcome to my world.”

It all began when GoDaddy announced that they were supporting the Stop Online Piracy Act or SOPA. The act calls for a block on any domain that allows the posting of materials protected by copyright. Sounds reasonable, until you realize that Facebook could be blocked if someone posts a celebrity photo that is owned by one of the big licensers like Getty.

GoDaddy initially said they were behind SOPA and instantly, thousands began pulling their domains away from the company. Some went so far as to put up a boycott GoDaddy site and declare December 29, “Leave GoDaddy Day.”