When you travel around the internet, you come across ads that are somewhat personalized. You’ll see banners for sites you’ve previously visited and ads for stores in your neighborhood because advertisers know where you live. But how about an ad that responses to the weather at your location or your age?
Enter Eyeview. They’re a provider that specializes in highly-targeted video ads. Here’s a panel from a Target ad customized by gender and weather.
The ads begin the same but change to show the location of the nearest Target store and then an appropriate item. In this case, a short-sleeve Glee t-shirt for the sunny, Southern California girl, and a cozy, long-sleeve shirt for the guy in rainy Chicago.