The last time I was in a Starbucks, I was surprised to see a large number of patrons hunched over laptops and iphones as they silently sipped their trendy drinks, completely ignoring the actual human sitting across from them. I imagine it’s this need to be virtually connected at all hours of the day and night that has led Starbucks to launch their own digital network.
Working in partnership with Yahoo! the Starbucks Digital Network offers in-store Wi-Fi users a taste of new music, local news and events and the low down on the latest lifestyle must haves.
In a company press release, Stephen Gillett, Starbucks executive vice president, chief information officer and Digital Ventures general manager (and geez, by the time you finish calling him, he’s late for dinner) had this to say: