For marketers, the news is too good to be true. The Wall Street Journal is reporting that Facebook is thinking about removing the filters on user news feeds. So, instead of Facebook deciding what information a user sees, the user will decide. How radical is that?
This change would mean an open line of communication between a brand or business and every person who “liked” their page. You post a message and everyone who follows your fan page sees it in real time in their news feed.
I hear you saying, isn’t that how it’s supposed to work? Supposed to, but that’s not how it does work.