42% of Consumers Pay for Products or Services After Trying Them

The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.

Certain categories fared better than others as you can see from this slice of the full infographic:

Online security and movie services such as Netflix and Hulu were voted most likely to succeed. Music services, not so much. Only 26% said they were willing to fork out money for games after trying them. I think those people are kidding themselves.

The Not So Secret Life of the American Digital Mom

“M” is for the Millions who visit Facebook.

“O” is the 1 in 3 who blog Online

“T” is for 14% on Twitter.

“H” is the Half that buy their toys online.

“E” is the half of all bloggers with kids under Eighteen

“R” is for her massive social Reach

Put them all together they spell MOTHER, a word that means the world to you and me (and social media marketers, everywhere!)

Now here’s a Nielsen infographic that explains the rest:

Consumers Say No to a Facebook Backed Search Engine

Facebook is many things to many people but there are two areas they can’t seem to get right, e-commerce and search. Now, e-commerce is a complicated thing, but search shouldn’t be. Surely Facebook has the brainpower and talent in their pocket to create the world’s greatest search engine, but if they did, would it matter?

Greenlight set out to discover the answer through their “Search & Social Survey (2011-2012).” Before we see the answer, you should know that they only surveyed 500 people. I’m not sure that’s enough to get a true picture, but it certainly is enough to get an indication of the way a group is moving.

When asked if they would use a Facebook search engine (meaning a full search like Google’s, not just an internal engine), 48% said “No” or “Probably Not.”

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers on Pinterest? *

The answer is Amazon.com! Those combined numbers landed them in the number one slot on Campalyst’s Top 250 Internet Retailers on Social Media index.

The index is proof that not all social media is created equal and that’s a good lesson for everyone. Amazon is rocking Facebook, but there are more than 50 companies on the list that beat them on YouTube. As for Pinterest, no one is pulling astronomical numbers but several companies are created a nice little fanbase there.

Three-Quarters of Smartphone Owners Say Yes to Geolocation

An app would like to use your current location — is that okay?

74% of smartphone owners said “yes” to that question, up from 55% just a year ago. Seems like the tool that gave many people the willies at the start, is now becoming part of their everyday routine. Need directions? Want to find the bank branch closest to you or find the most popular coffee house in a new city? You can do it all, as long as you say yes.

Now don’t confuse the use of location-based services with location check-in services like Foursquare. A new report from Pew shows that only 18% of smartphone users participate in geosocial activities. That’s up from 12% last year, but it’s hardly a boom.

Retail eCommerce Spending Continues Double-Digit Growth

Do you sell things online? Yes? Great, cause I have some terrific news for you. Online retail spending is up 17% year-over-year. comScore says that in Q1 2012 alone, online retail spending hit $44.3 billion.

It’s weird, everyday I hear people talking about the bad economy and how it’s killing businesses but here’s online retail showing double-digit growth for the sixth consecutive quarter.

Scan this chart and feel good about yourself:

Now, if I was a glass half empty person (hush, you), I could say that it’s a nice rise since 2007 but not phenomenal. But when you look at the slump in 2008 – 2009, then the rise after that, it’s very uplifting. Don’t you think?

comScore’s Gian Fulgoni agrees with me;

Social Gaming is Down with Women but Up with Seniors

Social gaming has been a hot spot for developers for awhile now, but a new study by Frank N. Magid Associates shows that their primary demographic is slipping.

While men rule the game controller at home, it’s always been women who led the charge online. And it’s been a heck of a charge, 81 million people play a social game once a day and total social gaming revenue for the year is expected to top 1,323 million.

The new numbers from Magid show a drop in the female demographic:

  • Females age 12-17 down from 54% in 2011
  • Females 25-44 down from 40% in 2011

Those are roller coaster-sized drops and though there’s been an increase in social gaming with seniors, their rise doesn’t make up for the loss.