Mobile Spending on the Rise: There are 32 Billion Apps for That

How much do you spend on mobile in a year? Figure in the cost of data plans, apps and app upgrades, downloaded music and videos, maybe you even coughed up a buck for a ring tone?

All together, and combined with the rest of the world, you’re looking at a final bill of around $138.2 billion in 2012. That’s up 13.4% from last year.

The data comes from Strategy Analytics’ Global Mobile Media Forecast and the numbers are pretty startling.

Along with the rise in consumer spend, is the rise in advertiser spend. That’s expected to double this year hitting around $11.6 billion.

Apps are a huge part of the growth. They come in second behind data plans with 18.9% of the total mobile spend globally. 18.9% doesn’t sound like much, but it represents $26.1 billion dollars in sales.

Majority of Millennials ‘Like’ a Facebook Fan Page but Never Return

Millennials, those folks who are currently between the ages of 18 and 29, are the core of Facebook’s audience. They were born into the social media era and as such, have become accustomed to checking Facebook for everything from world news to what their friends are up to. But where do they stand with Facebook brand pages, you ask?

Keep on reading, because I’ve got the answer courtesy of Dr. Tina McCorkindale, an assistant professor in Appalachian State University’s Department of Communication. Dr. McCorkindale and two of her colleagues conducted a survey of 414 Millennials and found out something you won’t want to hear.

75% said they had “liked” a profit or non-profit organization on Facebook, (wait for it. . . . ) but 69% said that once they “liked” the organization, they rarely or never returned to the fan page.

Apple Takes a Bigger Bite Out of Mobile Impressions – Maybe

InMobi just released their Mobile Insights Report for Q1 2012 and they declared Apple the winner!

Now, before you get on me about my obvious bias (yes, I’ve seen the comments and emails), let’s set this data straight.

The report shows that iOS picked up 37% of all impressions coming in on InMobi’s network. Android’s no slacker though, as they pulled 34%. It’s RIM who was left in the dust with only 7%.

The chart to the right is a part of their Feb, 2012 infographic and shows a comparison to Nov 2011. There, you can plainly see Apple’s rise to the top, but there’s a little more to the story.

Anne Frisbie, Vice President and Managing Director, North America, InMobi, says:

Young Dads Buck the Stereotype When it Comes to Shopping for the Family

When you think about advertising aimed at men, you probably think beer, sports, cars and technology. But what about groceries, diapers and household cleaning products? New research from Ipsos MediaCT and Microsoft Advertising says that a man’s role in the home is changing and advertisers would be smart not to ignore what’s happening. Not only are they get involved with shopping, they’re also spending more time sharing their opinions with friends.

The results, which were presented at today’s iMedia iMoms Summit looks at two different categories of men, Pre-Family and Young Dads. Both are big media spenders dropping from $350 to $400 dollars a month on things like movies, games, cable TV, internet and mobile phones but how they spend their money differs.

Facebook Makes Changes to the Changes in Their Privacy Policy

Facebook would like to thank everyone who took the time to carry on and complain about the recent proposed changes in their Privacy. . . I mean. . . Data Use policy. They’ve taken everyone’s comments into consideration and now they’d like to make some changes to the changes, or at least re-explain the explanation of the changes they’ve changed.

I believe this would be a good time to quote Billy Flynn in Chicago.

Give ‘em the old three ring circus
Stun and stagger ‘em
When you’re in trouble, go into your dance
Though you are stiffer than a girder
They’ll let you get away with murder
Razzle dazzle ‘em and you’ve got a romance

Think I’m being too hard on Facebook? One of the biggest complaints about the original round of changes was this line:

Corporate Blogging Hits the Skids

Do you still blog on behalf of your company? If you do, you’re part of a dying breed. According to a University of Massachusetts Dartmouth report, corporate blogging is on the decline.

Of the companies they surveyed, only 37% were blogging in 2011. That’s down from 50% in 2010. If you look only at Fortune 500 companies, the percentage drops to 23%.

Why are corporate blogs falling out of favor? USA Today says, mostly because Facebook and Twitter are so much easier to manage.

Keeping up a blog is a lot harder than people think. I’ve dealt with dozens of clients who jump in with grand plans of updating every day! They soon learn that updating even once a week is a chore. It’s amazing how quickly seven days pass when you need to come up with a fresh blog post.

Inspiration Alley: Arby’s Thanks Their 1 Million Fans

Arby’s hit a milestone this week, they passed 1 million fans on Facebook. To celebrate they made a Facebook header photo to thank each fan personally.

Okay, so they can’t list every name, but it’s a clever idea for two reasons. First, it shows that Arby’s appreciates every person who liked their page. This isn’t a celebration of something the company did (“we sold 1 million sandwiches!”), it’s a celebration of something the fans did and that goes a long way. People like to be recognized, even if it’s only a token show of appreciation.

Second, it’s a milestone. I don’t know why, but human beings love any kind of a time or achievement marker. 10th Anniversary, the first, the biggest, the longest, etc. We’re goal-oriented. We like to check things off To Do lists and rip pages off of the calender. I don’t know the psychology behind it, but it works.