There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On the other hand, several newspapers have had luck with mobile, paid subscribers.
Now, CBS and Turner are putting the paywall to the test with NCAA March Madness. Though the FAQ on March Madness Live is extensive, it boils down to this:
- Games on CBS will run live on their website, free for all.
- Games on Turner will run free online if you’re an authenticated cable subscriber.