Facebook is famous for dangling the carrot then pulling it away when you try to grab hold. The newest carrot is the ‘Offers’ program, a self-service option for creating Groupon style deals on your Facebook page. Excellent for the small business owner.
In March, Facebook announced the program with much fanfare, then noted that it was only available to clients who had managed advertising accounts (the big dogs). So, the rest of us waited patiently.
A few hours ago, Facebook added several new posts to their marketing page promoting Offers! Yes, the same program they promoted months ago, but this time it’s open to all — ish.
Offers are available in beta to a limited number of local business Pages. We plan to launch offers more broadly soon. If you’d like to post offers but your Page doesn’t have the option to yet, let the Pages team know.