With the end of 2011 nearly upon us, it’s time to take a look at 2012 and from here, it’s looking pretty nice.
StrongMail has published the results of their marketing trends survey and we’ve got it all right here. The most encouraging sign is the fact that 92% of businesses surveyed said they plan to increase or maintain their marketing spend.
For those planning to increase, email was awarded the biggest bonus with 60% of respondents saying they’ll increase spend in that area. Social media was a close second with 55%.
But take a look at mobile. Only 37% said they’d be spending more marketing dollars in that area and that’s both surprising and not. Surprising, because mobile is one of the fastest moving trends in both marketing and for consumers. With so many people turning to mobile to shop, it’s an avenue that has to be explored if a company wants to stay current.