Twitter’s been talking about adding a self-serve option to their ad program for a while now and it looks like it’s finally happening. I say “looks like,” because the only official announcement was a mention at the Business Insider’s Ignition conference.
Now, the press is all over it but Twitter is hanging back. So why aren’t they banging the drums?
The PR rep for Twitter told AllThingsDigital that they’re planning a slow roll-out of the option, beginning with a few, select advertisers.
As with all of our advertising efforts, we’re starting small, testing carefully and making improvements as we learn what works. We will slowly roll this capability out to more advertisers in the coming weeks and months.