Everything Old is New Again: the Comeback Kids of 2012

People say they want something new and different, but the truth is, we gravitate toward old, familiar images and brands. Sometimes these brands return with a clever, modern update (Can you say, “Old Spice.”) Other times, it’s just the mere reminder of why we loved them in the first place that makes us a fan all over again.

Forbes has just released their list of brands they expect to make a comeback in 2012. Let’s take a look and see if you agree.

The Muppets

This one is a no-brainer, since they’re already on the upswing. Back in November, The Muppets released a new movie which, ironically, was all about them making a comeback. Since then, Kermit and friends have been popping up everywhere, reigniting original fans and bringing in a new, teen audience.

Online Retail Clubs Push Quality Over Quantity

I spent my New Year’s weekend watching a Project Runway marathon. At least once per episode, I saw a commercial for a website called JustFab.com. In it, a group of women are the office, they’re all looking at the same computer monitor as they “ooh” and “wow” and their eyes are dilating and they’re getting all excited. Obviously, you’re supposed to think they’re looking at content that isn’t work safe, but it turns out it’s all over shoes.

Personally, I believe shoes are like cars. As long as they get you where you’re going, that’s all I care about. But I hear tell, that shoe buying can be a karmic experience for some women and so you would think that the bigger the better, but not in this case.

iPad 2: How Low Will Apple Go?

There are lots of rumors flying this morning about a potential, hefty price drop in iPad 2 when the iPad 3 comes to market. On the surface, this doesn’t seem like news at all. It makes sense to discount older versions of technology in order to make way for the new, but how low will Apple go? That’s the big question.

It all stems from a report that claims Apple is going to release two versions of iPad 3, one with more bells and whistles than any human being could actually ever need, and a more basic upgrade. The idea is to give them a range of price points from $499 to $399 and then the assumed $299 for the old iPad 2.

Social Media: A Must Have or an Add-On?

Facebook, Twitter, Google+, it’s hard to imagine there’s a company out there who isn’t using some form of social media to reach their customers. Hard to imagine, and yet it appears to be true.

Take a look at this chart from eMarketer. More than half of the organizations surveyed said they were either doing nothing or just getting into social media.

Only 16% said it was fully integrated. Really? What’s everyone waiting for? eMarketer has the answer to that question, too.

48% said their company “did not believe there were financial benefits.”

39% said that their company lacked top management support.

And here’s my favorite:

42% said that their products and services were not suited for social media.

5 New Year’s Resolutions for Online Marketers

New Year’s resolutions. Love ‘em, hate ‘em, you can’t hardly live without them. Even if you don’t write them down or announce them to the world, they’re there. We can’t help ourselves. There’s something about the start of a new year that makes us all decide it’s time to be better, smarter, richer, thinner or happier.

I can’t help you with the thinner or happier part, but here are 5 New Year’s resolutions that could make you a better, smarter, richer marketer.

1. I will listen to what my customers have to say.

When Facebook Attacks [Infographic]

I spent much of my Christmas holiday trying to clear a virus off my son’s computer. It was the worst one I’d ever seen. Like a monster from one of those Syfy original movies, it kept growing and mutating, blocking every move I made to try and destroy it.

How did he get the virus? Good question. The usual suspects come to mind; file sharing, clicking on suspicious links, hanging online with an unsavory crowd. Turns out getting a virus, or worse, having your identity or credit card information stolen can happen through no fault of your own.

Commtouch just released their quarterly Internet Threats Trend Report and though spam is at a three-year low, Facebook attacks are on the rise. Before we go any further, can we just rejoice in the fact that Commtouch counts Zombies as part of their report.

Myspace Returns, but Will the Fans?

About a week ago, Myspace took a big leap forward but hardly anyone noticed. It’s part of their new owner’s push to become a “leading social entertainment destination” and you gotta give them kudos for trying. Myspace is, after all, one of the classics in social media so I’d hate to see them go down without a fight.

This new round is all about the music. In its heyday, Myspace was a haven for independent musicians and they were the ones who stuck around when everyone else packed their bags and moved to Facebook-ville.

Playing to that loyal audience, Myspace has now become the home of a powerful online music player. It allows free, unlimited, on-demand music and it instantly syncs with Facebook. That’s from the “if you can’t beat ‘em, join ‘em” school of marketing.

Here’s the new front page: