Everyone knows green is good and I’m not just talking about the kind you stuff in your wallet. Green is a marketing buzzword that tells your customers that you’re hip, you’re concerned and you’re doing something about it.
Now before you start typing “eco-friendly” on your weekly newsletter, you better take a look at the new guidelines proposed by the FTC.
The Federal Trade Commission is concerned that agencies aren’t taking this environmental stuff seriously so they’re cracking the whip.
“In recent years, businesses have increasingly used ‘green’ marketing to capture consumers’ attention. But what companies think green claims mean and what consumers really understand are sometimes two different things.”