Nearly half of all consumers surveyed said they’ve purchased from a brand that supports a cause on at least a monthly basis. This represents a 47% increase since 2010. Clearly, cause-related shopping is in.
The 2012 Edelman goodpurpose study is an extensive look at the relationship between consumers, brands and causes. If you’re even thinking about hitching your company’s wagon to a cause, you should take the time to review all sections of the report.
If your not considering the idea, you should keep on reading right here.
The Edelman study shows that, due to the economic crisis, US citizens are cutting down on direct contributions to charity. At the same time, the US is the only country who largely believes that it’s the people, not the government who are responsible for conquering the problems of the world.