Consumer Acceptance of Cause-Related Shopping is on the Rise

Nearly half of all consumers surveyed said they’ve purchased from a brand that supports a cause on at least a monthly basis. This represents a 47% increase since 2010. Clearly, cause-related shopping is in.

The 2012 Edelman goodpurpose study is an extensive look at the relationship between consumers, brands and causes. If you’re even thinking about hitching your company’s wagon to a cause, you should take the time to review all sections of the report.

If your not considering the idea, you should keep on reading right here.

The Edelman study shows that, due to the economic crisis, US citizens are cutting down on direct contributions to charity. At the same time, the US is the only country who largely believes that it’s the people, not the government who are responsible for conquering the problems of the world.

A Positive Customer Experience Leads to Customer Loyalty

A happy customer is a loyal customer. You probably already know that, but did you know that 89% of consumers who had a negative experience with a company switched to a competitor? What that means is you can’t afford to make any mistakes when you’re dealing with customers online.

Look at this section from a new Monetate infographic:

These numbers show that the online customer experience is supremely important when it comes to shopper loyalty and word of mouth. Customers are now looking for the same kind of service they expect from an offline store and I believe that’s a new thing.

The Runaway Tow Truck and the Unpredictability of Social Media

The televised high speed pursuit has become an odd form of entertainment for those of us here in Southern California. Five TV networks, all with helicopters, ground units and a team of news anchors narrating every move made by some  driver who thought he could outrun the police. You swear you won’t watch for more than a minute and the next thing you know, two hours have gone by and you’re still glued to the set. Makes you wonder who is crazier, the fleeing motorist or us for watching.

Yesterday, the phenomena took on an even stranger turn when a man in a tow truck led police on a two hour “low speed” pursuit through the streets of Los Angeles. It was rush hour, so he hardly ever moved more than a few miles per hour and like a good driver, he stopped for red lights. He also stopped to chat with fans.

Study Shows Ad Hover Is More Effective Than Ad Clicks

All hail the mighty click-through. It’s the holy grail of display marketing. The action for which we are willing to pay a handsome sum every time it happens. Why? Because a click is just a step away from a conversion. Yes?

A click on a book ad leads to my buying the book. A click on a restaurant coupon ad means I’m headed out to lunch. Or not?

A new study by Pretarget and comScore says that click-throughs have one of the lowest conversion rates of all the trackable metrics for display ads. What’s more effective? The ad hover.

I’d like to stop here a moment to clarify a point. I read the results of the Pretarget report three times and each time felt like I was listening to a lecture by Dr. Sheldon Cooper. So bear with me while I try to work this out.

Mobile Spending on the Rise: There are 32 Billion Apps for That

How much do you spend on mobile in a year? Figure in the cost of data plans, apps and app upgrades, downloaded music and videos, maybe you even coughed up a buck for a ring tone?

All together, and combined with the rest of the world, you’re looking at a final bill of around $138.2 billion in 2012. That’s up 13.4% from last year.

The data comes from Strategy Analytics’ Global Mobile Media Forecast and the numbers are pretty startling.

Along with the rise in consumer spend, is the rise in advertiser spend. That’s expected to double this year hitting around $11.6 billion.

Apps are a huge part of the growth. They come in second behind data plans with 18.9% of the total mobile spend globally. 18.9% doesn’t sound like much, but it represents $26.1 billion dollars in sales.

Majority of Millennials ‘Like’ a Facebook Fan Page but Never Return

Millennials, those folks who are currently between the ages of 18 and 29, are the core of Facebook’s audience. They were born into the social media era and as such, have become accustomed to checking Facebook for everything from world news to what their friends are up to. But where do they stand with Facebook brand pages, you ask?

Keep on reading, because I’ve got the answer courtesy of Dr. Tina McCorkindale, an assistant professor in Appalachian State University’s Department of Communication. Dr. McCorkindale and two of her colleagues conducted a survey of 414 Millennials and found out something you won’t want to hear.

75% said they had “liked” a profit or non-profit organization on Facebook, (wait for it. . . . ) but 69% said that once they “liked” the organization, they rarely or never returned to the fan page.

Apple Takes a Bigger Bite Out of Mobile Impressions – Maybe

InMobi just released their Mobile Insights Report for Q1 2012 and they declared Apple the winner!

Now, before you get on me about my obvious bias (yes, I’ve seen the comments and emails), let’s set this data straight.

The report shows that iOS picked up 37% of all impressions coming in on InMobi’s network. Android’s no slacker though, as they pulled 34%. It’s RIM who was left in the dust with only 7%.

The chart to the right is a part of their Feb, 2012 infographic and shows a comparison to Nov 2011. There, you can plainly see Apple’s rise to the top, but there’s a little more to the story.

Anne Frisbie, Vice President and Managing Director, North America, InMobi, says: