That’s the first line of Unruly’s “What’s Next for Social Video Insight Report” and it really explains it all, doesn’t it?
In the past, a clever TV ad might have sparked a round of water-cooler chatter, but now ads are shared, reviewed, parodied and copied within days of release. Ad pitchmen are becoming overnight stars. And heaven forbid you make a misstep (Walking in an”orgy” wonderland) everyone will know about before you can pull the commercial off the air.
TV commercials aren’t the only ones benefiting from the world’s love affair with shareable videos. Anyone can make a splash with a clever idea and a lot of luck.