Facebook Advertising: Rates Go Up as Clicks Come Down

If you’re on a see-saw, you expect one side to go up while the other goes down. But when you’re paying for advertising. . . not so much. Still, that’s exactly what’s happening on Facebook says a new report from TBG Digital.

In the simplest terms, the average CPM rates on Facebook ads have risen 41% year over year. There was an initial, corresponding rise in click-throughs through Q3 of last year, but since then clicks have dropped off. In the US, the decline was 8%. France got hit the hardest with a 13% decline.

The reason for the drop? TBG blames it on the change in number of ads displayed per page. Facebook now shows up to 7 ads at a time, but statistically we know that only one will get clicked. Even I can do that math. Only 4 ads per page equals 1 in 4 chance of getting a click. 7 ads drops to 1 in 7.

Foursquare Fans Celebrate 4sqDay!

Today, April 16, is 4sqDay.

Did you forget to buy a gift for that special Foursquare special person in your life? No problem, Foursquare has a huge list of specials you can activate today including freebies, parties and chances to win big prizes.

Foursquare has a reason to celebrate. Even as statisticians everywhere say check-in programs don’t work, Foursquare says they have 20 million members and 2 billion check-ins over two years.

There’s no denying that they aren’t growing as fast as they used to, but as long as they maintain a large and loyal fan base, they’re better off than most. And even with interest fading, Foursquare has some heavy-hitters on their side including American Express, Bing and McDonalds.

Study Shows Moms are Mostly Likely To. . .

Mother’s Day may be a month away but I suggest you take a moment right now to pay homage to those women who gave birth to the next generation. They’re not only important for the survival of the human race, but they’re a major force in social media marketing.

According to a new study by Performics, moms are significantly more likely to visit social media sites regularly, trust what they read there about their favorite brands, and make a purchase based on social media recommendations.

Purchase recommendations are especially important in the areas of cars, clothes and travel.

Once a mom latches on to a brand or company she likes, she is more likely to become a brand ambassador and that’s money in the bank.

Inspiration Alley: McCormick Pin-Spiration

Pinterest is the social network for women who love fashion, decorating and food. That’s why it’s the perfect home for McCormick’s new marketing campaign. They call it Spring Pin-Spiration.

The campaign challenges people to create a board with photos of dishes they made from at least five recipes from McCormick.com. Photos must be properly tagged and finished boards have to be emailed to the company overseeing the contest. 25 winners will get a spring baking kit.

The results are lovely to look at and the use of Pinterest is perfect. On the downside, the contest rules were extremely hard to find and they don’t contain an “enter by” date. Since social is forever and the main post keeps getting repinned all over the site, there’s no way of knowing if the contest is currently open to new submissions.

Tumblr Looks Beyond the Banner Ad for Revenue

When Pinterest rose to power a few months ago, I counted Tumblr out. Not that they totally occupy the same space, but they’re both graphically-based posting boards with a fondness for grid structures. Pinterest takes that idea a step further, while Tumblr remains a mix of old school blogging with new school graphics.

What neither network has figured out is a way to make the site profitable – yet. Tumblr CEO David Karp talked to AdAge this week about his monetization strategies and I have to admit I’m impressed. I’m not sure that it will turn Tumblr into a profitable social network, but I applaud his creativity and verve. Yes, verve.

Karp wants to bypass traditional adsense / banner marketing in favor of a self-promotion system.

Wayin Makes Twitter Voting Easy with TwitPolls

Which is your favorite flavor? Which color should we make next? Which team is going to take the title?

If you’ve ever posted a question like this to Twitter, you’re going to love the new service from Wayin. It’s called TwitPolls and it’s a simple way to count up votes via Twitter.

The secret is in the hashtag. Each possible answer gets a hashtag of its own (which means you’re limited on the number of choices). When someone replies using one of the tags, it’s automatically added to a traditional poll chart.

Here’s an example page:

Tom Jessiman, CEO of Wayin said in a press release,

‘Don’t Trust the B-‘ Pushes the Boundaries of Branding

ABC just launched a new comedy series titled Don’t Trust the B– in Apartment 23. Even without the missing letters, it’s pretty clear to all of use what the “B” represents, especially after you’ve seen two minutes of the show.

Standards being what they are, ABC can’t write in those extra letters and it’s probably just as well. Written out, the title would be very harsh, but with the mysterious “B–“, it’s quirky and cute.

According to CNN, the show’s cast didn’t believe it at first and then they got totally behind the title.

Says star Krysten Ritter,

“If I say ‘Don’t Trust the B– in Apartment 23.’ If it’s ‘Apartment 23,’ I have to explain way more. It makes my life so much easier!”