This past holiday season, consumers had more ways to shop than ever before, online, offline, mobile, and even through Facebook. eCommerce company Baynote, put together a report card for each of these areas based on a consumer survey. The results aren’t surprising but still interesting, particularly as they relate to social media.
Overall, 84% of consumers said their online shopping experience was “good” or “excellent.” This was only 78% last year.
As you can see from the chart, retail websites were rated highest across the board. The biggest problem mentioned in this area was the ease of finding the product they wanted. 44.1% said they were frustrated by too many options when they used a searched engine. After that, they found that many of the offered links led to generic pages or sites that didn’t actually carry the product. Obviously, there’s room for improvement here.