Social Commerce is one of those terms you wouldn’t have found in the encyclopedia a few years ago but it’s currently one of the hottest concepts in online marketing.
Useful Social Media has put together a fun and informative infographic showing the history of social commerce beginning with virtual gift sales on Facebook in 2007.
Here’s a small piece of the large chart:
I love the 32% of people who said they’d shop right from Twitter if they could. Count me in, too!
So where do we go from here? Sudha Jamthe, the Social Media Strategist, Social Commerce for Ebay, says we should be on the look out for three “game changers” in the coming year.
First, the gamification of social.