It’s good to be popular. It means people like you. They want to hang with you and they’re interested in what you have to say. On Facebook, that means a lot of people want to be your friend. If you’re a brand, they like your page.
Popular means you have a great deal of influence over those that follow you. Or does it?
Brian Solis talks about the difference between popularity and influence in an article on PaidContent.org. He states that influence is a combination of three factors. One is reach. Popular people have that due to the large number of followers on Facebook or Twitter.
Second is Relevance. Justin Bieber has great reach, but that doesn’t mean he’s the best person to Tweet about life insurance or pharmaceuticals.