A new study from eMarketer shows that Asian-Americans are on top when it comes to the early adoption of both tablets and ereaders.
Asian-American adoption rates are expected to stay high for the next few years. Felipe Korzenny, Ph.D., stated that this is likely due to the fact that Asians are more educated than average and they have higher incomes. But what’s driving the early adoption among Hispanic users?
Hispanics come in second for tablet ownership with 12.6%. eMarketer predicts that it will be 2013 before Non-Hispanic whites catch up and 2014 before they take the lead.