The numbers come from Break Media’s “Digital Video Advertising Trends: 2012″ report and overall, it shows that video advertising is on the rise. Mobile shows the most growth going from use in 39% of video ads in 2011 to an anticipated 55% in 2012.
In order to pay for the increase in video spending, 45% of advertisers are taking the money out of the online display budget while 38% expect an increase in their overall ad budget to cover the difference.
So all this confidence must come with a big reward, right? Could be, say the video advertisers, if only we had a way of measuring our success!