The average, large company in the US has 178 corporate-owned social media accounts.
I’ll let that sink in for a moment.
Twitter has the highest number with an average of 39.2 accounts per company and Facebook is right in there with 29.9. Here’s the full layout from Altimeter’s new report: “A Strategy for Managing Social Media Proliferation.”
1. You’re throwing spaghetti at the wall.
The concept here is, if you throw enough spaghetti at the wall, eventually, some of it will stick. Since you don’t know which strands will hang on, you keep on throwing, everything you’ve got, and you hope for the best.