I’ve always been a fan of the underdog, so maybe that’s why I feel obligated to wave the pom-poms for Myspace. They’ve got a new team, a legitimate celebrity backer in Justin Timberlake and a snazzy new goal, to become the home of what’s new in entertainment.
Yesterday, Justin Timberlake took the stage at CES 2012 to announce a partnership between Myspace and Panasonic. They call it Myspace TV. Not a groundbreaking name, but it says it.
Myspace TV will be a series of channels accessible through the new Panasonic VIERA connected HDTVs. Each channel will have a social component that will allow viewers to chat with friends about what they’re seeing in real time.
Initially, it will be about the music, to go along with the Myspace.com revamp. Then, they plan to expand into movies, sports and broadcast TV.