Twitter adds mobile targeting option while struggling to catch up on the video side

relax-1237029-m80% of Twitter users are doing it on a mobile phone. It’s a natural, really. Twitter was designed for short bursts of information – perfect when you’re on the go.

But over the years, the social network has evolved into more than just a way of sharing your real time excitement at an event or a photo of your lunch, it’s now how many people get their news and keep up with the world around them.

When a disaster strikes anywhere in the world, Twitter is where I go for updates. And while associating Twitter with bad news isn’t good, it does mean I think of it as a network I can trust – and that is a good thing.

Can Yelp reviews predict restaurant closures? Researchers say yes

closed-out-of-businessResearchers at the University of Maryland’s Robert H. Smith School of Business say they can use Yelp reviews to predict a restaurants chance of success or failure. I know what you’re thinking, it doesn’t take a mathematician or linguistics expert to know that a restaurant with bad reviews is going to close down sooner than later. But there’s more to this story.

The researchers analyzed Yelp reviews for 2000 open restaurants in Washington DC and 450 restaurants that had closed in the past few years. That gave them more than 130,000 reviews with a total of 15 million words.

They then used a text reader to scan and flag certain words in several different buckets.

For example;

Yelp Restaurant Review Table

Football and beer top the YouTube 2014 ad leaderboard

YouTube 1 AdWhat ads did you watch on YouTube in 2014? Does anything stand out in your mind? Was there a specific character like the Old Spice man or a cute kid that stole your heart? Can’t think of one? Me, neither.

It was a funny year for online video ads. When I looked at the newly released YouTube 2014 Ad Leaderboard, I only remembered 1 ad on the whole list. Maybe that’s because I wasn’t the target consumer for the majority of what made the list.

The top two slots went to Nike Football – which isn’t football at all here in the US.

Friday Round-Up: Facebook calls Action, Twitter tailors and more

rainy dayIt’s a rainy Friday here in Southern California, but we’re still better off than some of you in the North! It’s a good day to settle in with a hot tea and long list of links to check out. So here we go;

Twitter Tailors

Twitter just launched tailored audiences from mobile apps. Now you can target your ads based on mobile app actions such as installs, purchases or sign-ups.

LinkedIn gets personal

LinkedIn redesigned their profile pages with an emphasis on personal connections. The top of the page now shows your stats including how many people stopped by your page in the last 24 hours and how many clicked on your latest post.

2014 Year in Review: Facebook

Mark Wahlberg Ice Bucket ChallengeRemember the Ice Bucket Challenge? We asked people to dump a bucket of freezing water over their own heads in order to raise awareness of ALS and increase donations for research?

Sounds silly, but that summer stunt led to over $220 million in donations to the ALS Association and earned a spot as the number two most talked about topic in the US on Facebook.

The most viewed Ice Bucket Challenge post came from George W. Bush. Will Smith was number two, Mark Wahlberg and family came in 4th.

What topic took the number one spot? The Ebola virus outbreak. When you open it up to the world, Ebola came in second to The World Cup (6th in the US.)

Webroomers spend more than showroomers: so offline wins

ndkoLNy-rgbstockWith a little effort and a mobile phone, shoppers can find pretty much anything they want when they want it and pay less than the suggested retail price. Bargain hunting isn’t just for frugal housewives anymore, two-thirds of all Americans feel the need to cut down on spending. That doesn’t mean they’re willing to buy junk, what it means is finding the lowest price on the best product. That’s where showrooming and webrooming come in.

Showrooming is when you go to the store to check out a product but then buy it online because it’s cheaper.

Webrooming is the opposite, you research the item online to find the best combination of price and features, then go to a local store to buy it.

Facebook launches new content targeting tool and it’s FREE

Thumbs Up Like ButtonAs we all know, just because you post something on Facebook doesn’t mean it’s being seen by your followers. That would be silly, right? To actually, automatically serve up your content to everyone who explicitly asked for it?

Since it is so hard to get your message past enemy lines, it’s important to make the most of each message you put out there. Facebook is ready to help with that.

Facebook just rolled out 3 new tools that could help increase your engagement.