Millennials trust UGC more than they trust you

Review trustIf you’re marketing to Millennials, I have good news and bad news.

The good news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is good because that’s content you don’t have to create – your community will create it for you. Yeah!

The bad news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is bad because you don’t have control over user generated content. That means potential customers could be getting a completely wrong impression about your company and products.

While Facebook gives in to the dark side, Twitter strikes back

Twitter Strikes BackThe battle between the top two social media forces continues with this cleverly themed infographic from the folks at ShareThis.

Their recently released “Consumer Sharing Trends Report” shows that Twitter isn’t going down without a fight. They’ve rallied the troops, patched up their tools and now they’re in this to win this. And with Facebook taking another step toward the dark side, the move couldn’t have come at a better time.

ShareThis analyzed consumer sharing behavior from Q1 2014 across all of the major social media networks. They noted the who, the what and the how and came up with some interesting numbers. The figures on this chart represent growth. I’m assuming growth over the last year but the chart doesn’t spell it out so I could be wrong. (Help me out ShareThis.)

Facebook removes more Page posts from the News Feed – are we at zero yet?

garbage sign hisksFacebook’s latest newsroom post is titled “News Feed FYI: Cleaning Up News Feed Spam“.

I’ve already got a bad feeling about this. Without even reading another word I know that this is going to involve blocking even more Page posts before they hit the News Feed. Let’s see if I’m right.

Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would.

Here’s Facebook taking a new tactic. Some Page publishers are out to get you but we’re going to protect you from their evil ways.

Mobile viewers spend half their time watching videos over 30 minutes long

People who watch video on their mobile phone spend more than half their time watching videos that are longer than 30 minutes. That’s a very surprising fact. For years, it’s been all about the short-form. Keep it under five minutes if you want viewers to click and stay until the end – especially mobile viewers. They’re on the move and they don’t have time for a ten minute tutorial or an hour long TV show.

Clearly, that thinking doesn’t apply anymore.

According to Ooyala’s Q4 Global Video Index video viewing on tablets and smartphones is up 160% year-over-year. Think that’s a lot? Try 719% from Q4 2011.

Now look at the breakdown by device:

Ooyala Video by Device

Facebook update makes sidebar ads look more ‘native’

Yesterday, Twitter announced a change that will make their profile pages look more like Facebook. Today, Facebook comes right back with a design change of their own that has been a long time coming. No, they’re not going to start showing all your Page posts to your followers – wouldn’t that be nice? They are going to update that outdated sidebar with ads that mimic the look of a Facebook post.

Way to go native-ish, Facebook.

Facebook updated ads

The new ad will be the same size and proportion as a desktop newsfeed ad. If you’re running both types of ads, that means you can use the same creative and that means you save time.

But the ease of use isn’t going to help most marketers. What is going to help marketers is the bold statement these new ad formats make.

The Digital Advertising Alliance releases new guidelines for mobile icon use

Digital Ad IconIf you’re collecting data through any kind of mobile advertising, The Digital Advertising Alliance (DAA) would like you to abide by a set of new rules. Okay, not new exactly – more like tightened up rules for the sake of consistency.

The newly released “Ad Marker Implementation Guidelines for Mobile” explains exactly when and where you should use the symbol you see here.

The Ad Marker Guidelines define minimum dimensions for the icon on mobile screens, as well as establishing dimensions for the touch area that should activate the icon. When users touch the icon on a mobile screen, the Guidelines also set forth what information and options may be displayed. This practical guidance, formed with input from a wide variety of companies and organizations, was created to present a consistent privacy experience to consumers.

Hmm. . .the new Twitter profile pages look awfully familiar. . . .

Twitter says new profile pages are coming very soon and I have this weird sense of deja vu. Didn’t we already have this discussion a few months ago? Or maybe it’s the new design itself that is familiar. Have a look:

New Twitter Profiles

Behold the new Twitter page for actor Channing Tatum. Pretty, but it doesn’t have the impact of the real thing. Click here to see Zac Efron’s new page.

One note: I know I tend to use examples from the world of entertainment but Twitter’s to blame this time. Of the 10 examples, 7 belong to entertainers of some sort. They also included The First Lady, Australian Football League and Floyd Mayweather. (Just in case you don’t want to be caught with Zac Efron’s Twitter page in your browser history.)