A proper search engine is like a mind reader. It doesn’t just deliver what you asked for, it has to deliver what your thinking about, even if you’re not sure what that is.
If you searched the word “Dallas” today, there’s a strong possibility you want to know who died in last night’s season finale. But you could be searching for a hotel in the city or you want information about the sports team but you can’t remember if they’re Cowboys or Mavericks.
By adding a second word to your search; TV, hotel, football – the results change and you have a better chance of finding out what you need to know. Amazing.
Now, Google is taking another step forward with the addition of “Structured Snippets.”