Take a run around the internet and you’ll spot the trend right away – images, images, images with very little text. Pinterest, Tumblr, Instagram, image sites are hot but that doesn’t mean it will work for your ecommerce store.
A new study from the University of Miami School of Business Administration shows that, if your goal is selling products online, image overload might actually work against you.
The researchers began by studying consumer preference while performing typical online shopping tasks. They then asked the participants whether they’d prefer to have an assortment of products shown as a group of images or as a group of descriptions. They ran the test with a variety of product types and the result was the same; from crackers to mutual funds, everyone preferred the visual presentation.