I was tempted to start this post with a sentence about Facebook making an offer you can’t refuse but that would be cliche and I’m better than that, right? (Hush, you.)
So let’s skip the pleasantries and go right to the meat. Facebook has a new “deal” option called Offers. Using the system, a business can place a coupon on their Facebook page. Fans click the coupon to claim it, they get an email with the coupon code, and hopefully they use the coupon to spend money at your business.
Here’s a sample:
Facebook only just made the announcement official, but one Facebook marketing blogger, noticed a few of these offers back in February. She has a great post outlining the whole claiming process with lots of graphics. As she points out, these ads are one-click simple and they work on Facebook mobile, which is huge.