NFL Completes End Run With Text-Message Super Bowl Ad

I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad.

While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked.

The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag that says you could win a million dollars by playing the new NFL Fantasy Football game. Along the way, a short text message request appears on the screen and eventually, the voice-over asks you text for more information on the game. (Click here to see the full commercial)

Majority of Users Say Social Networkers Are Kind and Caring

Need a shot of the milk of human kindness? Spend a little time on a social network and your faith in humanity will be renewed.

So sayeth the majority of the 2,260 adults who responded to the latest Pew Research Center’s Internet & American Life Project study.

The tone of life on social networking sites” takes a look at people’s perceptions about their interactions on sites such as Facebook and Twitter.

85% of adults said that their experiences were mostly kind. 68% went so far as to say that they had an experience that made them feel good and 61% felt closer to another person thanks to social media. And how about this? 39% said they frequently saw acts of generosity by others. Frequently!

The Sharing Economy: Could It Be the Next Big Thing?

Back in the days when we all knew our neighbors, borrowing from them was a common occurrence. Lawn mowers, hand tools, and that insane “cup of sugar” that appeared on nearly every TV show in the 50’s and 60’s.

Jump forward to the 90’s and borrowing wasn’t so hot anymore. Much of this was due to the change in the way we live and socialize. People who knew their neighbors well enough to ask a favor became the minority. We also became more possessive. If we wanted it, we bought it. If our friends had it, we bought it. Even if we were only going to use it once, we bought it.

Valentine’s Day Shoppers Plan for a Budget Holiday

It’s February. Love is in the air and the chocolates are piling up in the stores. Valentine’s Day is less than a week away but folks are still planning on how they’ll honor their partners without going over budget.

A new survey from PriceGrabber shows that 68% of shoppers will spend under $100 on Valentine’s Day, most spending between $25 and $50. For most shoppers, this is about the same as last year.

4% of loved ones are going to be in for a shock when their partner comes home empty handed.

In addition to buying for their spouse, 36% of shoppers said they’ll be buying for other relatives, including their kids. Only 17% said they’d be forking out for the boyfriend or girlfriend. What’s up with that?

What Does a ‘Like’ Get You These Days?

We often talk about how much a “like” is worth in terms of marketing. But what is a “like” worth to the consumer?

Take a look at this chart from eMarketer. The results clearly show that consumers expect to get something in return for their click. But when the CMO Council asked marketers what they thought, they said that consumers clicked out of loyalty or love for their product.

It is true that clicking the like button does imply a certain fondness for a brand, but love will only get you so far. Once the bloom is off the rose, consumers want to be rewarded for their loyalty.

You could go to Jared, or you could offer coupons, discounts, and freebies, They’re the best way to get me to like your Facebook page.

5 Marketing Tips from the Social Commerce Summit

Right now, some of the top internet entrepreneurs are in New York City discussing social commerce, Facebook, the daily deal space and all things social media.

It’s all happening at the Social Commerce Summit and since we can’t all be there, Business Insider is boiling down the important points in a series of articles on their website. It’s still a lot to take in, so I’m narrowing it down even more.

Here’s my pick for the top 5 pieces of marketing advice culled from lists put together by Business Insider.

5. Like it or not — Google+

Jason John, Gilt Groupe marketing exec says:

Search is extremely important to us. Google will have its way and we will have to focus on Google+. We launched our presence on Google+ yesterday.

Redbox Hits Netflix with a Strong Right Hook

We have a Blockbuster store in our town that is still open for business but you wouldn’t know it when you drive by. But if you go down a block to the grocery store any evening, you’ll have to navigate your way around the line of people waiting to hit the Redbox DVD machine.

Now that Redbox has the hard-copy, DVD rental biz sewn up, it’s time to move on to the streaming biz. That means competing with Netflix. Even with all their recent troubles, the online DVD rental company has carved out a deep niche for themselves.

Redbox isn’t worried. They have a plan and a partner – Verizon.