Facebook Users Expect Privacy but Don’t Know How to Get It

Keeping things private on the internet is like having a personal chat with a friend in Times Square on New Year’s Eve. You can try to find a safe haven. Pass notes instead of shout. Chances are it won’t matter anyway, since 99% of the strangers couldn’t care less about what you have to share. Still, it only takes one person to overhear and spread the word and private goes out with the old year.

Still, people keep saying they expect privacy on social networks. Look at these numbers from eMarketer.

I get that people want photos to be private, but 53% expect comments they leave on other people’s posts to be private? Have these people never been to high school where everything you say can and will be used against you?

Asian-Americans and Hispanics Top the Early Adopter Chart

14.4% of Asian-Americans use tablets on a regular basis. Not a huge number, but when you compare it to the only 10% of blacks and whites, it presents a different picture.

A new study from eMarketer shows that Asian-Americans are on top when it comes to the early adoption of both tablets and ereaders.

Asian-American adoption rates are expected to stay high for the next few years. Felipe Korzenny, Ph.D., stated that this is likely due to the fact that Asians are more educated than average and they have higher incomes. But what’s driving the early adoption among Hispanic users?

Hispanics come in second for tablet ownership with 12.6%. eMarketer predicts that it will be 2013 before Non-Hispanic whites catch up and 2014 before they take the lead.

Bloggers Get Upset Over Book Review Requirements

One of the perks of being a blogger is you often get free items in return for a review. DVDs, food, gadgets, new tech — a good review is an excellent marketing tool, so most companies see these freebies as part of the cost of doing business.

Book publisher, William Morrow, however, is looking to reduce that cost and they want to see a bigger return on their investment.

Earlier this week, the LA Times published the text of a letter that was sent out to book bloggers. It outlines a new system where, instead of getting random books in the mail, bloggers will be asked to choose their review titles from a list.

Nothing wrong with that. It’s more work on the publisher’s part, but it’s targeted so it should make for more and better reviews.

Marketers Plan to Invest More in Social Media and Email

With the end of 2011 nearly upon us, it’s time to take a look at 2012 and from here, it’s looking pretty nice.

StrongMail has published the results of their marketing trends survey and we’ve got it all right here. The most encouraging sign is the fact that 92% of businesses surveyed said they plan to increase or maintain their marketing spend.

For those planning to increase, email was awarded the biggest bonus with 60% of respondents saying they’ll increase spend in that area. Social media was a close second with 55%.

But take a look at mobile. Only 37% said they’d be spending more marketing dollars in that area and that’s both surprising and not. Surprising, because mobile is one of the fastest moving trends in both marketing and for consumers. With so many people turning to mobile to shop, it’s an avenue that has to be explored if a company wants to stay current.

IAB’s Lists Top 15 Mobile Shopping Cities

Which US city has the most mobile savvy shoppers? I’ll give you a hint, it’s a big city, but not one traditionally known as a shopping mecca. Cross out New York (#2) and San Francisco (#11).

Give up? It’s Houston, with a mobile shopper savviness index of 122. Apparently, the stars at night aren’t the only thing big and bright in Texas. They have the highest percentage of consumers with mobile phones (67%). They also score the highest for retail and social media apps and they love mobile coupons. So, if you run a business in Houston, take note!

This information is part of the IAB’s Mobile Marketing Center of Excellence.

Click through to see the entire infographic which is pretty cool.

StumbleUpon Redesign Invites You to Explore More

StumbleUpon put on a new face this week and not only is it mighty pretty, but it’s more organized and helpful, too. Imagine that, good-looking and smart!

The redesign is all about helping you hone in on your interests, without losing that random factor that made StumbleUpon what it is today. They’ve done this by adding Channels and a new Explore Box.

Channels

Channels are the StumbleUpon version of Facebook pages. They’re accounts from brands, celebrities and sites such as ESPN, Campbell’s Soup or Chelsea Handler. You can Follow a Channel, then Stumble it when you want to look through the suggested pages.

Majority of Smartphone Shoppers Do it at Home

It’s kind of ironic, but more people use their mobile phone to shop from home, than use it while on the go. If that doesn’t prove that mobile phones have become part of our daily lives, what does?

comScore studied the shopping habits of smartphone owners this past September and came up with some interesting numbers.

“In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store”

So what are folks shopping for? Not surprisingly, the majority of the purchases (47%) are for digital goods such as apps, music and ebooks. What is a surprise is that clothing and accessories rank top for physical goods with 37%. After that, it’s back to the virtual world with daily deals, tickets and gift certificates.