52% of people who stopped using Twitter said they did it because they realized Twitter was pointless. Imagine that. The stat comes from the latest installment of ExactTarget’s Subscribers, Fans and Followers report. This one is called “The Social Breakup” and it’s all about why people stop following a brand on social media.
Yesterday, we talked about Facebook. Today, it’s all about Twitter.
On the upside, people said they liked Twitter because the messages were short, it provided unprecedented accessibility and even more than email or Facebook, Twitter was seen as a two-way street. Though more than half the people who started a Twitter account have stopped using it, the ones that stay are very active and they’re ready to engage in conversation.