While Tumblr, Pinterest and Facebook generate buzz, LiveJournal has been quietly steaming along for 13 years. The service is the ultimate combination of blog and social media, connecting folks with like interests with easy friending tools and communities.
And though it may seem like blogging is on the way out, LiveJournal is looking to pump up the volume with the concept of super communities.
LiveJournal General Manager Anjelika Petrochenko talked with me about the future of the service and how it could become the next big thing for any one marketing content.
CB: Can you talk a little about blogging’s place in social media. It seemed like it was headed out but now is experiencing a resurgence.