In retail, the sales goal is the sword by which you live or die and with online sales eating into the holiday profits, it’s going to be a tough balancing act for many a store manager. Next year, though, things will be a little better for the manager at your local Walmart.
Starting on February 1, Walmart stores will be given credit for online sales that originate in their area. AdAge says this is just one part of a huge push to make the retail chain a contender in the online marketplace.
Earlier this year, Walmart switched their Facebook page so it presents results at the local level. They’re also experimenting with a variety of shipping options, including ship-to-store. This option allows consumers to shop online, knowing that when they hit the store for pick-up, they’ll likely buy more items before they leave.