A new survey by Kantar Media’s Compete shows that one quarter of consumers visits the official Facebook page of a retailer or product at least once a month. Why? I bet you already know the answer. 56% of them said they did it to keep up on sales and promotions.
In addition to stopping by Facebook, 20% of consumers said that what they saw there influenced their decision to make a purchase.
Debra Arbesman, Compete senior associate, retail and consumer products says,
“Savvy retailers are now making Facebook pages part of an integrated online shopping experience, and we expect this model will take the industry by storm in the coming months.”