European Xtreme Shoppers Prefer Tech Over Deals

TLC has a TV show called “Extreme Couponing,” which demonstrates the lengths people will go to in order to save a buck. The saying “only in America” comes to mind and a new survey from GfK bears that out.

The study took a look at the behaviors of “Xtreme Shoppers” around the globe. They don’t offer a clear definition of which shoppers fall into this category, but they’re definitely people you want on your side.

Europe has a larger concentration of xtreme shoppers with Russia and the UK taking the lead, well over the US. What’s really fascinating is how folks on the two sides of the globe answered the following shopping questions.



YouTube Users Upload 60 Hours of Video Per Minute

Reuters is reporting that users now upload around 60 hours of video to YouTube per minute. Yes, minute. That’s both frightening and amazing.

This represents an increase of 25% in the past eight months and that’s quite an achievement. YouTube’s no newbie. We’re not talking about that initial surge of activity you get when a site first gets rolling. YouTube has been around since 2005 and it’s been a juggernaut ever since.

But has the quality of content improved over the years? I’d say yes. YouTube is now an excellent source for entertainment and educational short videos. It’s also become a wonderful archive for old TV shows, movies and commercials. (Copyright violations aside, it’s truly amazing what you can find.)

The DAA Launches ‘Your AdChoices’ Campaign for Consumers

What do jackalopes, killer veggie burritos and taxidermy, have in common? They’re all featured in a new public service campaign from the Digital Advertising Alliance.

The “Your AdChoices” campaign is a new initiative from the DAA, designed to teach consumers about online ads and privacy. They created a website and three videos: “Meet the AdChoices Icon,” “What is Interest Based Advertising,” and “Your Ad Choices and You.”

Wisely, they decided to go with humor in order to make their point. Sadly, they went a little too far.

Each of the three videos is loaded with in-your-face graphics and text that literally screams at you. And then there’s the voiceover which sounds like a combination old-school TV pitchman and a drag-race announcer. (Sunday! Sunday! Sunday at the Atco Dragway!) The videos are funny, for the first 20 seconds, then they’re just annoying.

Will Facebook Shopping Become Common by 2015?

Facebook shopping makes sense. You’re on the site everyday anyway. You’re already tapped into the brands you like and they’re sending you coupons. So from there, it’s just a click away from actually making a purchase while still inside the walls.

It sounds reasonable, but when I visualize myself doing it, I can’t see it. I may be in the minority on that because¬†Booz & Company predicts social commerce in the US will rise to $14 million in 2015.

eMarketer has a chart to show the growth.

The numbers include all social media, not just Facebook, but since they’re currently the king of the category, we can infer that they’re responsible for a large chunk.

Online Ad Spending to Top Print in 2012

Magazines used to be one of my biggest joys, writing for them, reading them, browsing for new mags on the rack at the bookstore. The first time I saw the block-long newsstand in Los Angeles, I nearly fainted at the printed joy.

Those days are gone and that’s one of the reasons why online ad spending is predicted to top print ad spending in the coming year. Mind you, I’m not saying I’m personally responsible for the decline in magazine sales, but certainly I played my part!

eMarketer predicts that online ad spending will top $39.5 billion this year, a 23.3% increase over last year. But it’s not just the decline of the offline reader that is giving online ad sales a boost. In general, advertisers have become more comfortable with the concept of online spending. It was bound to happen once the internet wormed its way into our everyday lives.

Twitter Nears the 500 Million Mark, But How Many Have Flown the Coop?

Hear that? That’s the sound of 9.3 people registering a new Twitter account. According to Twopcharts, that happens every second. Who knew?

Here’s a cool chart that shows how many people registered just before I wrote this:

At this rate, Twopcharts predicts that Twitter will cross the 500 million mark sometime in February. But unlike the hoopla surrounding Facebook’s approaching milestone, Twitter’s isn’t that clear cut.

As we all know, lots of people sign up for Twitter. Many people (see me raising my hand), sign up for multiple accounts. But how many people continue to use their accounts a month later? Six months later?

What do we even consider an active account?

If a person has an account in order to follow the Tweets of others but rarely Tweets themselves, is that active?

Google+ Adds Auto Hashtag and Photo Text LOL!

Google+ is nothing if not well balanced, they’ve recently released two new tools that will help you both save and waste time.

First up is the new text option for photos. Drop a photo into your share box, click add text and you have the option of adding lines above, in the middle, and / or below the picture. It’s your basic LOLCats effect and though I’m sure it can be useful to marketers, it’s more than likely to be used as a time waster.

And even though Google+ engineer Colin McMillen introduced the feature as a way to add funny text to photos, there’s no indication that the tool will refuse your work if it’s not funny.