Halloween prompted plenty of people to buy cards and gifts online, but it was McDonalds who took the number one spot in October.
comScore released their Media Metrix report on the Top 50 U.S. Web Properties for October and it was a mix of expected and not.
PartyCity.com had the second biggest jump in month-over-month traffic for obvious reasons. McDonalds launched a website to go with their new Monopoly game and it made them the fastest growing website in the top 250.
Thanks to a $200 million jackpot, Powerball.com rose over 20% and FLALottery.com went up 7%.
In addition to PartyCity, American Greetings, Hallmark and 1-800 Flowers all helped elevate the gift category. E-card sites grew 17% thanks to holiday cards and invitations.