If you’re reading this post, then chances are you use social media to market your business, but what else do you use it for?
A new study by Booz & Company and Buddy Media, shows that social media is coming into its own as a customer service tool, a way of conducting market research and even a way to handle internal communications. It all points to the fact that companies of every size are getting serious about social media and that means more money and resources going to support the cause.
The new study, called “Campaigns to Capabilities: Social Media and Marketing 2011, takes a closer look at the role social media plays in a variety of companies. The results are hardly startling, but interesting nevertheless.