Getting people to follow you on Twitter is a good thing, but with the old “Follow Me” button users were immediately whisked away from your site and over to Twitter. To quote Inspector Clouseau, “not any more.”
Twitter’s new “Follow” button allows fans to follow you without ever leaving your website. It’s one click (as long as they’re currently logged in to Twitter) and you’re done.
Twitter’s blog post hones in on how great this is for athletes, celebrities and reporters! They launched with the likes of Lady Gaga, Justin Bieber and Jennifer Lopez proudly flying the new flag. But obviously, this is great for any business.