It’s ironic that the top story on Yahoo’s front page is about how J. C. Penney is reinventing the brand. Perhaps the higher ups at Yahoo should read their own article, then maybe sit down with the retailer for a round of commiseration and cheering up.
The once powerful Yahoo, just reported a decline in net income of 5% for Q4. Recently, Yahoo invested a lot of money and effort into raising the quality of its content. That gave them the title of the “most trafficked news site on the web,” but apparently that didn’t help their bottom line.
A large part of the problem is the drop in their display advertising business. This used to be the jewel in the crown for Yahoo, but now they’re down 4% quarter over quarter.