Twitter’s New Button Keeps Followers on Your Site

Getting people to follow you on Twitter is a good thing, but with the old “Follow Me” button users were immediately whisked away from your site and over to Twitter.  To quote Inspector Clouseau, “not any more.”

Twitter’s new “Follow” button allows fans to follow you without ever leaving your website. It’s one click (as long as they’re currently logged in to Twitter) and you’re done.

Twitter’s blog post hones in on how great this is for athletes, celebrities and reporters! They launched with the likes of Lady Gaga, Justin Bieber and Jennifer Lopez proudly flying the new flag. But obviously, this is great for any business.

More Than Half of Smartphone Users Say ‘It’s My Life’

Prosper Mobile Insights asked 100 smartphone users to describe their relationship with their phone. More than half of them said it was their life and that’s both cool and scary at the same time.

The survey was conducted in May and it involved slightly more men than women. When asked which features they couldn’t live without 21.6% said texting, 16.7% said internet and 15.7% said email.

Surfing with the Smartphone

One of the most surprising data points in this survey is that 55.9% of users prefer using their smartphone over their computer when accessing the web. What exactly are they using it for? Here’s the breakdown.

Don’t Be a Jerk and Other Social Media Do’s and Don’ts

PR people sometimes get a bad wrap as aggressive, yarn-spinners who are willing to do anything to get their client press. The truth is, most of these hard-working individuals spend their days riding that fine line between saying too much and saying too little. And at least once in their career (only once if they’re lucky), they’ll spend a hellatious week trying to repair the damage created by a bad decision or a slip of the lip.

Undoubtedly, that’s why PR people put “Don’t be a Jerk” on their list of Do’s and Don’ts for social media success. “Mastering Public Relations in Social Media” is a new white paper from PRNewswire and it’s loaded with practical information everyone can use.

Google Unseats Yahoo for Tops in Online Display

Google may be known for search, but they just passed Yahoo in online display ads. The numbers come from IDC and they were reported on by AdAge. Here are the key numbers:

In Q1 2011, Google’s share 14.7% vs Yahoo’s 12.3%. Google is also growing nearly as fast at Yahoo is declining. To make matters worse for the ex-ad king, Facebook is only a few lengths behind.

Here are the revenue amounts:

  • Google: $396 million in display
  • Yahoo: $330 million
  • Facebook: $238 million

Now that’s a horserace.

From the numbers, it would seem like Yahoo should be making Google voodoo dolls about now, but the expert at IDC says it wouldn’t help.

Interactive Catalogs and iPhone Apps Top Digital Marketing To Do List

Adobe asked nearly 2,000 digital marketers what was on their To Do list for the near future and interactive catalogs tied with iPhone apps for the number one spot.

According to “The Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade” report, interactive catalogs was number one both online and for mobile and it came in number 4 on the list of “very effective” digital marketing tactics.


Looking at the “deployed” side of the chart, there really are no surprises. Website analytics is something we’ve been doing since the internet began. Social media and blogging can both be done with no budget and just a little time. (I’m not saying done right, I’m just saying done.) When you move to the “planned” side, thing get more technical. Your average small business owner can put up a Facebook page, but building an interactive catalog or an app is probably not in their skill set. That means hiring out and that means money.

Mobile Users Just Wanna Have Fun

Mojiva has just released a mobile advertising report in the form of an online magazine. It’s colorful. It’s graphical and it’s loaded with interesting information.

The best news is that more than 60% of mobile users click on ads at least once a week, the bad news is only 22% said they would make a purchase after clicking. So what did they want to do? The majority said they wanted to play a game. (Gamification of Mobile Marketing, anyone?)

As you can see, in addition to games, mobile apps, video and music are all popular options. I was surprised to see downloading a coupon ride so low on the list, but then mobile couponing is still a bit of a pain.

More People Are Turning to the Internet for Entertainment

When it comes to entertainment, more people are turning to the internet and away from TV and movies. According to the 2011 Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey, 56% of U.S. responders said they were on the internet more than a year ago and 49% spend more time accessing social media for fun.

Not only are they spending less time with traditional forms of media, but 68% say that there isn’t as much value in entertainment as there used to be.
Gail Becker, president of Edelman’s Western US Region says,