We just looked at the dollars, now let’s hear from the customers who spent their holiday dollars online.
ForeSee has just released the results of their Holiday E-Retail Satisfaction Index and overall, it’s looking good. They ranked the Top 40 E-Retailers and came up with an average index number of 79. 80 is considered excellent. Prior to 2009, the scores averaged 75, which means consumers are now happier in their online shopping experiences.
Amazon took the top slot with a score of 88. That’s up two points over last year. On the bottom? Not surprisingly, Netflix dropped from an 86 to a 79. Gap.com (6%) and Overstock.com (5%) also showed declines.
Other winners include TigerDirect, JCP.com, and Dell.