Yahoo Ad Sales Still on the Decline

It’s ironic that the top story on Yahoo’s front page is about how J. C. Penney is reinventing the brand. Perhaps the higher ups at Yahoo should read their own article, then maybe sit down with the retailer for a round of commiseration and cheering up.

The once powerful Yahoo, just reported a decline in net income of 5% for Q4. Recently, Yahoo invested a lot of money and effort into raising the quality of its content. That gave them the title of the “most trafficked news site on the web,” but apparently that didn’t help their bottom line.

A large part of the problem is the drop in their display advertising business. This used to be the jewel in the crown for Yahoo, but now they’re down 4% quarter over quarter.

Today’s Women Are Decisive, Ambitious and Stressed

I am woman and if you hear me roar, it’s probably because I’m at the overload point and there’s still grocery shopping to be done, dinner to be made and bills to be paid. Grrr.

In this, I am not alone. Look at this chart from a new survey by Hearst Magazines and Fleishman-Hillard International Communications.

The women surveyed. . .

Well, two out of three ain’t bad. The numbers come from part four of the Women, Power and Money series of reports. This one is called “Game-Changers: Women Defining the New American Marketplace.

What they found overall is that women feel responsible for the well-being of their families. That need to help often extends out to their co-workers and friends of both the physical and virtual kind.

Tablet Ownership Nearly Doubles Thanks to the Holidays

Looks like a lot of people found tablets and ebook readers under the tree this past December and that’s good news for marketers.

A new Pew Internet study shows that tablet ownership nearly doubled between the end of 2011 and the start of 2012. Take a look:

Okay, so 19% overall isn’t anything to write an article about, but look at the jump from just a year and a half ago. It’s pretty striking. What’s even more amazing is that ebook readers, which were expected to go on the decline thanks to tablets, popped up, too.

One of the biggest reasons for the jump has to be Amazon’s release of their inexpensive Kindle line. The iPad comes off as an expensive toy that only the wealthy can afford and the techy can understand. Amazon’s Kindle Fire is just the opposite. It’s not just lower in price, it feels like a product for the everyman.

What’s in a Nickname? Google+ Is Ready to Find Out

On Twitter, you can be anybody you want to be from @angrymime to @trumpshair but Facebook and Google+ only allow you to be who you really are. Where’s the fun in that?

Now, due to high demand, Google+ has decided to loosen the rules (they claim it was always part of the plan) and allow nicknames and pseudonyms — sort of.

The change will not allow you to remove your real name, but there will be an option to add an additional name. But don’t think Google will allow you to go hogwild and call yourself King of All You See without proving it.

The new rules say that Google has a right to demand proof of a legitimate claim on the alternate name or they’ll shut you down.

European Xtreme Shoppers Prefer Tech Over Deals

TLC has a TV show called “Extreme Couponing,” which demonstrates the lengths people will go to in order to save a buck. The saying “only in America” comes to mind and a new survey from GfK bears that out.

The study took a look at the behaviors of “Xtreme Shoppers” around the globe. They don’t offer a clear definition of which shoppers fall into this category, but they’re definitely people you want on your side.

Europe has a larger concentration of xtreme shoppers with Russia and the UK taking the lead, well over the US. What’s really fascinating is how folks on the two sides of the globe answered the following shopping questions.



YouTube Users Upload 60 Hours of Video Per Minute

Reuters is reporting that users now upload around 60 hours of video to YouTube per minute. Yes, minute. That’s both frightening and amazing.

This represents an increase of 25% in the past eight months and that’s quite an achievement. YouTube’s no newbie. We’re not talking about that initial surge of activity you get when a site first gets rolling. YouTube has been around since 2005 and it’s been a juggernaut ever since.

But has the quality of content improved over the years? I’d say yes. YouTube is now an excellent source for entertainment and educational short videos. It’s also become a wonderful archive for old TV shows, movies and commercials. (Copyright violations aside, it’s truly amazing what you can find.)

The DAA Launches ‘Your AdChoices’ Campaign for Consumers

What do jackalopes, killer veggie burritos and taxidermy, have in common? They’re all featured in a new public service campaign from the Digital Advertising Alliance.

The “Your AdChoices” campaign is a new initiative from the DAA, designed to teach consumers about online ads and privacy. They created a website and three videos: “Meet the AdChoices Icon,” “What is Interest Based Advertising,” and “Your Ad Choices and You.”

Wisely, they decided to go with humor in order to make their point. Sadly, they went a little too far.

Each of the three videos is loaded with in-your-face graphics and text that literally screams at you. And then there’s the voiceover which sounds like a combination old-school TV pitchman and a drag-race announcer. (Sunday! Sunday! Sunday at the Atco Dragway!) The videos are funny, for the first 20 seconds, then they’re just annoying.