Google Unseats Yahoo for Tops in Online Display

Google may be known for search, but they just passed Yahoo in online display ads. The numbers come from IDC and they were reported on by AdAge. Here are the key numbers:

In Q1 2011, Google’s share 14.7% vs Yahoo’s 12.3%. Google is also growing nearly as fast at Yahoo is declining. To make matters worse for the ex-ad king, Facebook is only a few lengths behind.

Here are the revenue amounts:

  • Google: $396 million in display
  • Yahoo: $330 million
  • Facebook: $238 million

Now that’s a horserace.

From the numbers, it would seem like Yahoo should be making Google voodoo dolls about now, but the expert at IDC says it wouldn’t help.

Interactive Catalogs and iPhone Apps Top Digital Marketing To Do List

Adobe asked nearly 2,000 digital marketers what was on their To Do list for the near future and interactive catalogs tied with iPhone apps for the number one spot.

According to “The Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade” report, interactive catalogs was number one both online and for mobile and it came in number 4 on the list of “very effective” digital marketing tactics.


Looking at the “deployed” side of the chart, there really are no surprises. Website analytics is something we’ve been doing since the internet began. Social media and blogging can both be done with no budget and just a little time. (I’m not saying done right, I’m just saying done.) When you move to the “planned” side, thing get more technical. Your average small business owner can put up a Facebook page, but building an interactive catalog or an app is probably not in their skill set. That means hiring out and that means money.

Mobile Users Just Wanna Have Fun

Mojiva has just released a mobile advertising report in the form of an online magazine. It’s colorful. It’s graphical and it’s loaded with interesting information.

The best news is that more than 60% of mobile users click on ads at least once a week, the bad news is only 22% said they would make a purchase after clicking. So what did they want to do? The majority said they wanted to play a game. (Gamification of Mobile Marketing, anyone?)

As you can see, in addition to games, mobile apps, video and music are all popular options. I was surprised to see downloading a coupon ride so low on the list, but then mobile couponing is still a bit of a pain.

More People Are Turning to the Internet for Entertainment

When it comes to entertainment, more people are turning to the internet and away from TV and movies. According to the 2011 Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey, 56% of U.S. responders said they were on the internet more than a year ago and 49% spend more time accessing social media for fun.

Not only are they spending less time with traditional forms of media, but 68% say that there isn’t as much value in entertainment as there used to be.
Gail Becker, president of Edelman’s Western US Region says,

‘Surround Sound’ and Measuring Social ROI With Email Signups

Does your Facebook page ask people to sign up for your newsletter? I’m guessing not. After reading about this idea in the new guide from Lyris, I went to Facebook to take a look. I checked the fan pages for four of the brands I follow and not one asked me to sign up for their email list. Interesting.

The Lyris guide, which is all about creating “surround sound” with your marketing efforts, hones in on the idea of using Key Performance Indicators (KPI) rather than traditional methods of figuring ROI.

In this case, the goal might be increasing your email list by 10%. That’s a measureable goal that is likely to bring results because we know that email conversions are excellent.

It’s the One Media Device That Really Doesn’t Matter to Marketers

You would think that any report showing a rise in a media device would be of interest to marketers, but it’s not so when you’re talking eReaders. Why? Because eReaders are only just now starting to take on advertising and it’s a case of coming way too late to the party.

eMarketer has a new chart that shows eReader usage is on the rise. There’s no doubt this is true. With Amazon’s Kindle leading the way and the glut of Nooks that turned up under the tree this past Christmas, more people than ever are experiencing the joy of virtual paper. As it goes, the rise in eReader devices has led to a rise in the number of ebooks being published, so the logic is that this trend will continue.

Future’s Digital Profit Nearly Tops Print Decline

It’s coming faster than we expected, that moment where digital magazine sales top those of their print counterpart. Future Publishing showed off their wares this week at PaidContent.org and it’s looking good. “£1.1 ($1.78) million in digital profit, nearly making up for a £1.2 ($1.94) million print decline.” When you think about the fact that tablets are only just beginning to hit the market, the future for Future, and everyone else, looks pretty amazing.

Future Publishing does have a leg-up since their reader base is already tech savvy. They’re the publishers of Mac Life, Xbox Magazine, T3, TechRadar and other music, movie and tech magazines. However, it’s Guitar World’s “Lick of the Day” app that is making a big splash for Future. This is a simple, but useful app that is the perfect add on for the magazine’s print subscribers. By driving them to their smartphones, Future is giving their audience a taste of the digital life and from there it’s an easy hop to the tablet and paying for a digital magazine subscription.