FTC Chairman Jon Leibowitz spoke up for self-regulation of targeted advertising during a presentation at ad:tech New York on Tuesday.
He stated that consumers must be given a choice as to how much of their personal data is tracked, but it’s up to the ad industry, not the government, to make it so.
“We at the FTC have no interest in shutting down the Internet party,” he said. “Our only concern is that, if guests understand there could be a cover charge to the party [in the form of giving up some privacy], they should be able to make meaningful choices about how much they’ll pay.”
This comes just as the Digital Advertising Alliance released an up-dated set of principles regarding online data collection.