Experian Hitwise has just released their December report which shows that Google overwhelmingly accounts for most of the searches conducted on the web in the US. 69.97% to be exact with the nearest competitor, Bing, coming in at only 25.77%.
But while Google is still the chosen search engine of the masses, it’s not the most accurate. According to Experian’s numbers, 81% of the searches on Bing and Yahoo! Search resulted in a trip to a web address. Google only showed a 65% success rate.