When we were kids, the promise of a gold star or a sticker was all the incentive we needed to do our very best on a spelling test. As we grew, the incentives did too, a higher allowance for keeping your room clean, then a higher salary for doing a good job at work.
So it’s no wonder that consumers are willing to give a little more of themselves to a brand, as long as there’s a prize at the end.
SocialVibe and KN Dimestore recently conducted a survey to discover just how helpful incentives can be. They placed interactive ads on sites such as Causes.com and Pandora and on games like Farmville. Visitors were asked to play a branded game or take a survey and in return they’d receive an appropriate reward. For Farmville it was game credits, air-time without ads on Pandora and donations on Causes.com.