The January issue of STORES magazine has an article called 20 Ideas Worth Stealing. Since they’re advocating helping yourself, I figured they wouldn’t mind if I borrow a few of their ideas to share here.
The entire article is a great mix of basic marketing manners and innovations that use mobile and other digital options to enhance the in-store experience. But there are also ideas that the strictly online retailer can use as well.
Home decor flash sales site One Kings Lane surprised 6,900 of its best customers with a special gift that shipped the first two weeks of November. Based on purchase history, shoppers received taper candles, a silver pitcher or an inlaid bone box.