Mobile Beats Browsers for Ad CTRs

When comparing similar ads from the same company on both mobile and browser, MediaMind found a big difference in the CTR. After looking at more than 230 million impressions, they found that the mobile Click Through Rate came in at 0.61%, while the
Standard Banners recorded a CTR of 0.07%.

In the past, experts have dismissed these kinds of claims, saying that a lot of ads are being clicked on by accident, but MediaMind says not true. Their stance is that mobile is simply experiencing the same kind of “new and fascinating” curve that banner ads had when they first asked people to punch the monkey.

Positioning also plays a big part in the high CTR. Says MediaMind:

Twitter Analytics: Count Me In on a Daily, Weekly or Monthly Basis

Want to know how many people clicked on your Twitter link today? Pretty soon, you won’t need third-party software to find out.

The company unveiled their new web analytics component at the TechCrunch Disrupt conference today. It’s currently being tested by a small beta pool of partners, but according to the Twitter developers blog, it will be available for everyone in the coming weeks.

Here’s a screenshot of the interface:

Nothing terribly new or exciting, but that’s not what matters. What matters is that Twitter is slowly adding on all the functionality we get from third-party apps and that’s got to be making HootSuite and other providers nervous.

Status and Photos Top the List for Mocial Users

Thanks to the invention of the smartphone, we can now keep on top of everything our friends are doing, all the time. Oh, and we can even call and speak to them, too! But why bother when you have Facebook, Twitter, LinkedIn and the like?

This past August, Prosper asked 294 smartphone and tablet users about their mocial usage, and though I’m not sure less than 300 is a good sampling, I’m pretty sure these numbers are in the ballpark.

Here’s the big one. 69.4% of users say they regularly read status updates from others and 65.6% look at photos on their phone. Updating their own social media status was slightly less important (53.4%)

For marketers, 26.5% said they use their device to “go to retailers’ pages to find deals while shopping.” Not bad.

Study Says Twitter Influences More Purchases Than Facebook

Facebook ads. Facebook brand pages. Facebook e-commerce. The forces are working hard to make the Face the place for marketers, but according to a new study by Kantar Media Compete, Twitter has them beat.

The numbers come from the quarterly “Online Shopper Intelligence Study” which looks at cross-channel shopping behavior. The survey was given to 2,574 online purchasers who shopped between July 14 and August 8, 2011 and here’s what they found out.

35% of respondents said that Twitter feeds had an influence on their purchase decisions. Only 23.5% had the same thing to say about Facebook.

The Borderless Consumer and Other Game Changing Trends

Holiday shopping used to mean a trip to the local mall and a Saturday jaunt out to the outlet center in the next county. But this year, people in the US will be buying gifts from all over the world because they can do it easily and cheaply, from the comfort of their home.

The borderless consumer is just one of the game-changing retail trends discussed at a recent event sponsored by WomenCorporateDirectors.

Instant currency conversion tools, multi-language websites and no-borders web hosts like eBay and Etsy, have made it just as easy to buy a gift from Spain as it is from Kansas.

Not only are geographical boundaries disappearing, but so are the old-school “retail channels.”

Susan Chambers, Executive Vice President, Global People Division for Walmart said,

Analysts Predict a Happy Holiday Season for Retailers

It’s only been September for a couple of days now, but its time to start thinking about Jingle Bells, Deck the Halls and that jolly guy in the fur-trimmed red suit. Horror tales of a poor economy might have you worried about a horrendous Grinch-mas, but the analysts over at eMarketer say this holiday season will be merry and bright (ish.)

Take a look at the numbers from the MasterCard Advisors’ “SpendingPulse” report. That’s an average retail sales growth of 14% over the same time last year.

The news gets better for online retailers, as experts say more people than ever will be using a virtual shopping cart instead of the metal kind this holiday season.

Jeffrey Grau, eMarketer principal analyst says;

Social Networks and Blogs Take Up Most of Our Internet Time

When you’re cruising around the internet, how much of your time is spent on a social network or blog? According to a new study published by Nielsen, those two categories eat up 23% of internet usage overall. This is double online gaming, which comes in at number two and after that, it takes 75 different categories to account for the remaining 35% of time spent.

Battle of the Sexes

Talking boys against the girls, the girls rule social media with the exception of LinkedIn and Wikia. It doesn’t look like Google+ was part of the survey and though I have no proof to back it up, that feels like it’s leaning more toward the men than the women. (Does anyone have numbers on that?)