When it Comes to Media, Gen Xers Want it All

I recently saw a pad of scrapbooking paper called Generation X. The designs were all distinctly digital and included Space Invader style video game patterns and scatterings of computers, mobile phones and portable cassette players. Yes, even this craft company knows that Gen Xers love their media.

A new report from eMarketer shows that 88% of Xers are online and that should rise to 90.9% by 2015. What are they doing online? 74.2% are watching videos and that number is also on the rise.

Not only are Gen Xers the biggest pool of video viewers, they also watch more TV than other brackets and are more likely to shop via their mobile phone. Clothing is the most shopped for item with airline tickets and hotel reservations making it into the top five along with books (e or otherwise).

Skype Gets into Group Texting

Skype, who is in the processing of being bought by Microsoft, just did a little buying of their own. They plunked down a rumored $85 million for group texting company GroupMe.

The GroupMe app was designed to solve a very basic problem — group decision making. If you’ve ever tried to plan a night out with four different you understand the issue. Fred calls Joe and suggests sushi, Joe calls Mary who says she doesn’t like sushi, so Joe texts Fred to say pick somewhere else, but in the meantime Fred is on the phone trying to talk Louise into coming out for sushi with him, while Mary texts Louise telling her Fred’s a loser and they’re all going for pizza. Next thing you know it’s 10:00 at night and no one has left the house yet.

Facebook Falters While StumbleUpon Races By

StumbleUpon CEO Garrett Camp, was all a Twitter on Friday when he got the news that StumbleUpon now drives 50% of all social media referral traffic in the US. The added bonus, they crawled up over Facebook to do it.

Here’s a chart that proves it:

Hmmm. . . interesting. It may be true that numbers (and social media CEO’s) don’t lie, but they have been known to bend the truth. In this case, I think we’re comparing apples and tomatoes, so the numbers aren’t really what they seem.

People go to Facebook to do a lot of things. They catch up with friends, post photos, play games, join groups and share links.

New Study Shows Twitter Buzz is Mostly a Bust

Twitter needs a new mascot. Instead of cheery bird, they should use a happy bee, because a new study shows that Twitter has more buzz than Tweets.

Polaris Marketing Research Inc. surveyed 1,000 American consumers this past July and asked them about their Twitter usage.

Only 18% said they had sent a Tweet in the last sixty days, which is not surprising. We know that the majority of the Tweets come from a small number of users. What is surprising is that only 22% said they read a Tweet in the past 60 days.

Polaris President Jan Carlson says,

“In spite of all of the buzz about Twitter, our results show that individuals who are active on Twitter are in the minority of the general U.S. population.”

Groupon to Congress: We’re Tracking You for Your Own Good

Groupon has an exciting new idea. They’re going to track you through your cell phone at all times so they can send you the most relevant deals exactly when you need them. Out to lunch on Main Street — get 50% off a sandwich at the deli on the corner. Buying tickets at the movies? Here’s a discount on popcorn. No matter where you are. No matter what you’re doing, Groupon is going to find you. And did I mention you don’t have to have have their mobile app running at the time?

Two congressmen, and possibly several thousand mobile users, want to know more. According to an article in Reuters, House Bi-Partisan Privacy Caucus: Joe Barton from Texas and Edward Markey from Massachusetts have asked Groupon to clarify its data collection and privacy policies. Some of their curiosity stems from Groupon’s recently filed $750 million initial public offering. After that, it’s mostly sheer amazement that Groupon would be so cavalier about wholesale tracking.

Separate Social Media or Do You Live Your Brand?

Specialist insurer Hiscox reports that only 13% of small business owners have no separation between their work and personal social media accounts and only 8% of respondents said they didn’t have a good balance between life and work. The other 92% are lying to themselves.

How many times have you sent a Tweet during dinner? Checked Facebook when the kids were waiting for the story you promised or blew off Sunday brunch to get one more article written and posted? Social media addiction is a problem for everyone, but for the small business owner, it’s even harder to cut the strings. Only 5% of the SMB owners said they didn’t work weekends and an even lower percent banned cell phones from the bedroom or dinner table.

Daily Deals on Dry Wall? HousingZone and Bizy Make it So

HousingZone, an online portal for builders, contractors and remodelers, is getting into the deal business with the help of BizyDeal.com.

Bizy is Groupon for small business with daily discounts on items such as job ads on LinkedIn, social media marketing services and a virtual receptionist. In October, they’ll be launching their first industry specific B2B deal site at HousingZone.com.

The new deal site will include discounts on building materials such as roofing supplies, plumping, lighting and doors. (Can’t have a building without doors!)

Tony Mancini, Group Director-Principal for HousingZone parent SGC Horizon said in a press release,

“The timing of HousingZone Deals couldn’t be better, as residential construction and remodeling have been hard hit by the recession. Powered by Bizy, HousingZone Deals will help builders and remodelers improve their bottom lines with heavily discounted goods and services while providing manufacturers with a powerful new channel to promote their products to a large and very targeted audience.”