Google+ Pages for brands arrived with a decent amount of fanfare back in November and since then it’s been pretty quiet. That doesn’t mean the pages aren’t being used.
BrightEdge just published their December SocialShare report and it has some interesting numbers.
First, 77% of the top 100 brands now have Google+ pages. Sounds good, but the number stood at 61% last month, so it’s not a huge hike. Facebook is at 93% so Google+ is closing in — slowly.
The bigger news story is in followers. Again looking at the top 100 brands, Google+ pages saw an increase of over 50%. The numbers rose from 147K to 222K people in brand circles in December.
Not surprisingly, the most populated brand was Google, with 77,000 folks in the inner circle.