Now, they’ve taken that technology to the next level with their new Smart Ads for Video! (Insert animated twinkling starburst here.) The program, which is powered by Mixpo, allows an advertiser to serve up tightly-targeted, 15-second snippets of in-banner video.
Here’s Yahoo’s “for instance”:
If you’re advertising a movie, you could show males in Boston one clip of your movie with showtimes for that location, and females in Seattle an entirely different clip. Other elements within the ad, such as graphics, can be personalized as well.