Take a look at this chart from eMarketer. More than half of the organizations surveyed said they were either doing nothing or just getting into social media.
Only 16% said it was fully integrated. Really? What’s everyone waiting for? eMarketer has the answer to that question, too.
48% said their company “did not believe there were financial benefits.”
39% said that their company lacked top management support.
And here’s my favorite:
42% said that their products and services were not suited for social media.