Marketers, start your engines! As of right now, Q&A site Quora has not only lifted their ban on self-promotion, they’re actually encouraging it.
The old policy said that content that was “primarily self-promotional” was prohibited. Here’s why they changed the rule.
Quora’s key principle regarding content is that users should make the site a great resource for people who want to learn. The quality of the answer is what we care about. Evaluating the intention of an answer does not support this policy.
We want to encourage users to provide answers based on personal experience, and this often involves — or even requires – discussing subject(s) in which the writer has personal experience. Personal experience is an asset, not a liability, and is a key element of many of the best answers on Quora. In other words, we want users to write about what they know and care about – companies, organizations, causes, people, products, etc.