A new study from Dynamic Logic and blip.tv, shows that viewers are watching more online video and less TV — but not by much.
The numbers show a 9% decrease in cable TV watching vs a 26% rise in viewing via PC. The real trend is in mobile, with a modest rise of 19%, but you can expect that number to keep climbing as more tablets make it into homes across the US.
The study also found that online viewing habits were starting to mimic those of regular TV viewers. Both capture the majority of their audience during the primetime hours of 8pm to 11pm, with 6pm to 8pm, coming in second for web shows.