Alert the Media. Facebook Explains Advertising

Do you know what confuses me? Advertising. I don’t understand why these little boxes with product names show up on web pages I visit. And I really don’t understand why people interrupt my TV shows with short videos about cars and food and cleaning products. What’s the point?

If only there was someone who could explain it all to me!

Oh, wait! Now there is! Facebook has a whole web page and video that explains advertising in a way that is simple enough for a three-year-old. The video is so juvenile, the only thing missing is Bert and Ernie.

Here’s the process:

And why do they do this? Because. . .

comScore Says Toys and Tech Were the Big Winners for November

comScore just released a report on the Top 50 Web Properties for November, complete with an ironic twist.

BestBuy.com was one of the big winners for the month. They ranked #1 in their category with 35.3 million visitors and #2 on the list of top gainers with a 78% increase.

Most companies would be celebrating, but Best Buy is now feeling nothing but pain for their efforts. Seems their heavy advertising push and slashed prices (to compete with Walmart and Amazon) made them a little too popular. The company sent out notices to a large number of customers saying that they have to cancel their orders, orders that were gauaranteed to arrive by Christmas.

‘Facebook’ Takes Top Honors as the Most Searched Term in 2011

Our obsession with Facebook drove the word to be the most searched term in 2011. Take that Justin Bieber! The mini-crooner came in 92, but he did top the list of “most searched celebs.”

All these fun facts are coming to us from Experian Hitwise and we’ve got even more! Memorize a few and use them to astound your friends and family at the holiday dinner table.

Online Rules!

It’s probably no coincidence that the top 10 most-searched terms are all internet destinations. YouTube, Craigslist (one of my personal favorites), Ebay and the like. I was initially perplexed by why people would search “Facebook.com” when they could just put it in the address bar. Then I remembered watching my husband navigate to Facebook and that’s what he does – he types the term in the Google search then uses the link to access the site. I’ve tried to tell him that’s the long way around but you know. . . dogs and tricks.

How to Benefit from Flash Sales without the Flashy Website [Infographic]

Call ‘em Flash Sales or Daily Deals, there’s been a lot of debate about the continued viability of these deep discount sites. Much of the debate has been between me, myself and I, but I’ll bet if I put up a poll I’d find that many of you have been thinking about it, too. (You know who you are.)

But how many of you think beyond sites such as Groupon or LivingSocial? How many of you have thought about running your own flash sales inside your own retail site?

I know the folks at Monetate have been thinking about it, because they created a nifty infographic all about it and they told me I could share it with you.

Take a moment to review it and I’ll meet you on the other end.

New Report Shows 50 Percent Hike in Google+ Fan Presence

Google+ Pages for brands arrived with a decent amount of fanfare back in November and since then it’s been pretty quiet. That doesn’t mean the pages aren’t being used.

BrightEdge just published their December SocialShare report and it has some interesting numbers.

First, 77% of the top 100 brands now have Google+ pages. Sounds good, but the number stood at 61% last month, so it’s not a huge hike. Facebook is at 93% so Google+ is closing in — slowly.

The bigger news story is in followers. Again looking at the top 100 brands, Google+ pages saw an increase of over 50%. The numbers rose from 147K to 222K people in brand circles in December.

Not surprisingly, the most populated brand was Google, with 77,000 folks in the inner circle.

Hallmark Jumps on the Second Screen Bandwagon

Ever since we discovered that people watch TV with their smartphones in hand, second screen technology has taken off. Some companies are using it to offer an extra layer of content to a movie, while others are strictly for ad purposes.

This past week Hallmark Channel partnered with 44Doors to deliver a holiday gift from Billy Ray Cyrus to his fans. A QR code appeared on the screen during the airing of Cyrus’ movie Christmas Comes Home to Canaan. Accessing the code, allowed fans to download the song “Home” which was written specifically for the movie.

Tim Hayden of 44Doors told MobileMarketer:

“An increased volume of viewers and sustaining that audience throughout Christmas Comes Home to Canaan was a primary objective, while the data analysis from the actual scans and downloads will help the network and advertisers to better understand audience viewing behavior, device preference and geographic location.”

Video Ads Increase In Spite of Measurement Concerns

Advertisers spent 29% more on video ads than they planned over the past year and two-thirds of advertisers said they’ll spend even more in 2012.

The numbers come from Break Media’s “Digital Video Advertising Trends: 2012″ report and overall, it shows that video advertising is on the rise. Mobile shows the most growth going from use in 39% of video ads in 2011 to an anticipated 55% in 2012.

In order to pay for the increase in video spending, 45% of advertisers are taking the money out of the online display budget while 38% expect an increase in their overall ad budget to cover the difference.

So all this confidence must come with a big reward, right? Could be, say the video advertisers, if only we had a way of measuring our success!