Visit Dr. Pepper’s Facebook Fan Page right now and you’ll see this message:
“Because of the new ad campaign, I finally have a reason to give up my Dr. Pepper love affair for water. Thank you! “
The woman is upset because Dr. Pepper’s new social media marketing campaign is aimed at men and only men. The “Ten for Men” program pushes the “Dr. Pepper Ten Man’ments” which includes such notations as “THOU SHALT NOT POST FURRY ANIMAL VIDEOS. Exceptions made for beasts fighting to the death and bears destroying idyllic picnic scenes” and “THOU SHALT NOT OMG. If it’s not exploding, it’s not exciting.”
Dr. Pepper is hoping to make their new diet soda look manly and it’s a brilliant move. I’m one of those women who doesn’t understand why other women are getting mad.