The United States accounts for 5% of the world’s population but 34% of total worldwide advertising. That means we’re the largest ad market but it doesn’t mean we’re the only market. According to a new study by Ad Age, China is one of the fastest growing countries in regard to advertising dollars. With 20% of the world’s population, they currently account for only 5% of the worldwide ad budget but experts say they’re on track to displace Germany as the third largest market come 2011. Sitting in the number two spot? Japan and they’re likely to stay that way.
What’s being advertised globally? Personal care items and automobiles took the top two spots followed by food, drugs and entertainment. When it comes to drugs and entertainment products, more than half of all ad dollars are being spent in the US as compared to the other categories that are only 20 – 30% US heavy.