Walmart to Credit Stores for Online Sales

In retail, the sales goal is the sword by which you live or die and with online sales eating into the holiday profits, it’s going to be a tough balancing act for many a store manager. Next year, though, things will be a little better for the manager at your local Walmart.

Starting on February 1, Walmart stores will be given credit for online sales that originate in their area. AdAge says this is just one part of a huge push to make the retail chain a contender in the online marketplace.

Earlier this year, Walmart switched their Facebook page so it presents results at the local level. They’re also experimenting with a variety of shipping options, including ship-to-store. This option allows consumers to shop online, knowing that when they hit the store for pick-up, they’ll likely buy more items before they leave.

iPad Tops Kids’ Holiday Wish List

The electronics department of Santa’s workshop will be putting in extra hours this year as more kids are adding tech items to their holiday wish list. What’s number one? It’s not a video game player, it’s an iPad.

According to a new survey by Nielsen, 44% of kids 6 to 12 years old are interested in owning an iPad, and iPod Touch came in next at 30% and 27% want at iPhone.

Here’s how the tech items stack up:

All things considered, video game consoles are pretty low on the list, which is a good indicator of where we’re headed. Why own a player that can only handle one brand of game, when you can own a device that allows you to play multiple games, including Facebook games and connect with friends while you do it?

Google+ Numbers Are Up. . . And Down

If you look at a graphical depiction of Google+ traffic, it’s a pretty wild ride. Kind of like a Six Flags, gravity defying roller coaster — a slow warm up, then bam! Right to the top and straight back down again, finishing with a little rock and roll.

Experian Hitwise says that Google+ just had its third best week ever, with more than 6.8 million US visits. That’s a 25% increase month-over-month. Sounds good, right? Maybe not.

The LA Times says that when you look closer, what you see are constant declines in the user base. Everyone rushed in when the doors opened to the public, then again when they released pages for businesses. But how many of those people came back?

McDonalds and E-cards Ruled Online in October

Halloween prompted plenty of people to buy cards and gifts online, but it was McDonalds who took the number one spot in October.

comScore released their Media Metrix report on the Top 50 U.S. Web Properties for October and it was a mix of expected and not. had the second biggest jump in month-over-month traffic for obvious reasons. McDonalds launched a website to go with their new Monopoly game and it made them the fastest growing website in the top 250.

Thanks to a $200 million jackpot, rose over 20% and went up 7%.

In addition to PartyCity, American Greetings, Hallmark and 1-800 Flowers all helped elevate the gift category. E-card sites grew 17% thanks to holiday cards and invitations.

Skype Video Chat Now Live on Facebook

A year from now, there will be absolutely no reason to leave the confines of Facebook. You’ll be able to catch up with friends, watch movies, shop for stuff, conduct business and do your taxes.

Until then, you’ll have to leave Facebook to do some of those things, but you won’t have to leave in order to make a video call. Skype for Facebook is now complete. Ping any of your online Facebook friends and a video window opens inside the page. No need to waste time logging on to Skype, you can now interrupt people instantly! See. Look at that happy face.

In order to video chat with more than one person, you’ll have to upgrade to Skype premium which costs $4.49 a month, or you could go use Google+ Hangout.

Sports is the Ticket at LivingSocial

LivingSocial members consumed 28,742 hot dogs in Q3 while burgers bit the big one with a 27% decline in sales.

That bit of trivia is part of LivingSocial’s Q3 Purchasing Trends report which also comes with a huge, but nifty infographic. We’ve got half of it here, but you’ll need to click through for the full experience.

LivingSocial members took advantage of unique learning experiences this past summer and 520,600 members spent a day at the museum.

Magazine subscriptions rose a surprising 236%, but sporting events ruled. Football ticket sales were up 411% and soccer tickets rose 126%.

To Your Health

In an ironic twist, indoor rock climbing tickets rose 17%, landing at 13,726 sold. But at the same time, members purchased vouchers for 59,904 donuts. Gonna have to climb a lot of walls to burn off those calories. Brunch vouchers were up 32% while bagels were up only 13%.

Wednesday is Sharing Day on Facebook

Wednesday is the most misunderstood day of the week.  It’s far enough away from last weekend that the fun memories are fading. It’s far enough away from next weekend to keep you from getting too excited. And then there’s that awful nickname: Hump Day.

Here at Marketing Pilgrim, we say Wednesday deserves a little respect and here’s why. Turns out more people share and click on Facebook posts on Wednesday, than any other day of the week. Take that Friday.

Here’s a chart from a new study by EdgeRank Checker.

Look at Wednesday, beating the pants off all those other days!

EdgeRank took this one step further, measuring the correlation between clicks and other behavior on Facebook. Here’s what they came up with: