Digital advertising is an important part of any company’s business, but according to a new report from Econsultancy and SAS, agencies and their clients have very different views on how that money should be spent.
Looking at this chart from eMarketer, we can see that 75% of agencies thought their clients should spend more money on mobile marketing but only 62% of advertisers agreed.
On the flip side, advertisers wanted to increase their spending on search, display and email marketing. Not only did their agencies not agree, but they went so far as to say that display dollars should be kept the same or decreased.
The biggest gap is in the area of the company website. 61% of advertisers think they need to spend more while only 39% of agencies agreed.