It’s time for the March Mobile Mix by Millennial Media. Try saying that three times fast.
The big news is that connected devices are up 21% month-over-month. This is mostly due to the rise in tablet usage and is expected to jump up again thanks to the release of the iPad2 and Blackberry Playbook.
Looking strictly at Smartphones, Android has the biggest chunk of the pie with 48%, but the release of the Verizon iPhone pushed iOS up 11%.
And here’s an interesting fact from the report:
63% of customers surveyed said they would be less likely to buy from a company via other purchase channels if they experienced a problem conducting a mobile transaction.