A few weeks ago, a select number of food bloggers were invited to take part in a special event hosted by celebrity chef George Duran. The event was to feature a “a delicious four course meal” at an exclusive, underground Italian restaurant. They would talk about food trends, sample good wines, and though it wasn’t mentioned, promote a new product.
Bloggers aren’t dumb. Everyone who accepted the invitation knew that it was for PR purposes and they all expected a pitch. What they didn’t expect was a bait and switch and their reactions captured on hidden cameras.
The entire stunt was to promote Marie Callender’s frozen dinners. The bloggers, after talking extensively about fresh ingredients, natural foods and even food allergies, were served boxed lasagna and pie.