Couponers are often viewed as cheapskates who ration toilet paper squares and dumpster dive for savings. But the reality is, couponers actually spend more money than the average web shopper and WhaleShark Media has the numbers to back it up.
According to a recently published survey, conducted by Forrester Research, active couponers (those who redeemed more than 6 coupons in the past 12 months) spent more than $800 per year online than light users.
In addition to higher sales totals, coupon users are also more flexible than your average customer. They’re willing to try new items and switch brands if they can get a deal. A full 60% said they’re reconsider a product they decided not to buy, if they were offered a coupon for the item. That means a reduction in shopping cart abandonment.