How do you measure the success of your Facebook page? We look at the number of Followers, we look at the number of comments and the number of views per post. But social media marketing is more encompassing than that. It’s about connections and reviews, it’s about creating buzz that travels from your customer to their friends and out to their friends and so on.
Facebook is making an attempt to quantify these connections with new metrics for Pages. Once the product is launched, you’ll find these new details on the Insights tab which is open to any admin on a Fan Page.