For musicians, MySpace used to be the social network of choice, but now that the stands are empty over there, it’s sort of Facebook or nothing. Enter FanTrail, a new smartphone app with some exciting ideas about marketing to fans. Even if you’re not a musician, keep reading because there’s inspiration here for all of us.
FanTrail is a free application that allows a musician to communicate and sell to his fans on a variety of levels. For the fan, the app acts as a digital newsletter providing social media updates (which can all be updated at the same time with one click), a calendar of events and links to the musician’s music on iTunes. If a user buys through the app, the musician gets a percentage of the price over and above the royalty he makes from iTunes.