Though only a small percentage of adults use a check-in service like Foursquare, around a quarter of all American adults do use some kind of location-based service on the web or through their mobile phone.
The numbers come from our old friends at Pew and it points to a slow but steady rise in location, location, location.
When it comes to check-in services, only 4% of all adults or 5% of mobile phone owners use such a service. The number jumps up to 12% if you look only at smartphone owners, which makes sense, since they’re the primary target.
28% of mobile phone owners allow the phone to use their current location in order to get directions or recommendations. That number climbs to 55% when you look at just smartphone users. Pretty impressive.