Haven, Maine may look like a typical, small New England town but strange things happen here — on a regular basis. People turn to stone. Shadows run off on their own and a giant, killer ball rolling down the street is perfectly normal. In Haven, they call it The Troubles. In TV circles, they call it a hit.
This Friday, the folks behind the Syfy series will launch an unprecedented social media effort, a storyline that flows back and forth between the series and Twitter.
Executive Producer Lloyd Segan says,
“Although Twitter has been featured in TV shows before, this is the first time a storyline from a television series has been fully integrated with the popular online service. The story has been created in such a way that viewers who don’t follow the Twitter plot can still enjoy the show. For those that do, there will be a special meaning to events in Haven during these seven episodes.”