Majority of Young Workers Value Social Media Over a Steady Paycheck

What would you rather have, a raise in salary or access to Facebook at work? How you answer that question is highly dependent on your age.

Cisco conducted a survey of 2,800 young professionals across fourteen countries and they came up with data that, while not unexpected, is still a little disturbing.

Part Two of the 2011 Cisco Connected World Technology Report focused on social media, mobile technology and the workplace. Overall, they found that connecting to people on the internet was a big priority for the under 30 crowd, so much so, that they were willing to sacrifice financial stability in order to have access.

More than half of college students globally (56%) said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.

Yahoo Breaks New Ad Ground with Social Slider and Living Ads

Yahoo has launched two new ad services designed to engage consumers in a more meaningful and fun way.

First is the Social Sentiment Slider. The slider is a sponsored poll that is attached to a piece of content on Yahoo’s site.

Here’s what it looks like:

We can’t see the article, but presumably it’s a news feature about the rise in luxury item sales, or something along those lines. People move the slider to express their opinion, the percentages change and then they can post that opinion directly to Facebook.

There’s no doubt that social engagement will help brand awareness, but there’s also a potential pitfall. The ad sponsor doesn’t get to choose the slider question, Yahoo does. In the above case, it can be disconcerting to see a high percentage to the negative side (Status) when you’re promoting a luxury car right underneath.

More Than Half of App Downloaders Do It For Free

You have a mobile phone, right? How many apps are on it? How many did you use today? How many did you pay for?

If you’re typical, each answer should be a smaller number than the one before it.

Pew Research Center’s Internet & American Life Project says that we’ve crossed the halfway point for mobile phone app usage. A full 50% of all adult cell phone owners have apps. That’s double where we were only two years ago.

But even with the rise in usage, the demographic remains the same. App users are younger, more educated, upwardly mobile urban or suburbanite. Adding tablets into the mix hasn’t changed that at all. The only real difference is that women have nearly caught up to men in regard to app downloads.

Marketing Execs Say Local is Critical to Success

The internet may be the great global equalizer, but big brands are going local in order to make shopping more personal. Earlier this month, Walmart set up Facebook pages dedicated to each of their stores and Sears is offering local ads online.

A new report from CMO Council says this is just a small sample of what we’ll be seeing in the future. 86% of the marketers they surveyed said they’re actively looking for a better way to localize their efforts. 49% said that localization was essential to business growth.

In the past, local advertising meant the Yellow Pages, but not so much anymore. Local deal networks such as Groupon also came in at the bottom of the list.

Facebook Pulls in Top Social Media Ad Dollars, But is it Enough?

US Social Media Network ad revenues are expected to surpass $3.90 billion in 2012 and a large portion of that money is going straight to Facebook.

New numbers from eMarketer show that Facebook will likely earn 72% of social media specific ad spending next year.  That’s equal to 7.9% of total online ad spending.

Sounds good to me, but the Wall Street Journal says Facebook is still struggling. They point to a recent Ford Focus campaign that pulled in 43,000 “likes.” Ford spent more than $95 million to advertise their new car, but very little of it went to Facebook.

To add insult to injury, Ford turned down a suggested sponsored stories buy on Facebook, then paid Yahoo and Microsoft to send traffic to the Facebook page. According to WSJ, Ford did eventually spring for an ad but stopped it long before it stopped those on competing sites.

@twitterStories: Get Inspired

A man in need of a kidney gets one. A famous movie critic regains the voice he lost. An innocent man finds refuge when snipers invade his neighborhood — all thanks to Twitter.

If you don’t already believe in the power of Twitter, you will when you read Twitter Stories. Twitter says they’re publishing these stories because showing the humanity behind the Tweets will make the world a smaller place.

That’s a little too global touchy-feely for me, but I do think that these stories are worth a look because they’re all about creativity and the “can do” spirit. They’re also mostly about marketing.

In Japan, a fishing association uses Twitter to sell the day’s catch before the boats return to port. Her Majesty, Queen Rania Al Abdullah of Jordan used Twitter to promote her children’s book and, in turn, her culture.

Holiday Shopping: Most People Will Buy At Least One Gift Online

Tomorrow is November 1, and that means that if you aren’t already hawking your holiday wares, you’re late. But don’t worry. MarketLive just published their 2011 Holiday Shopper Survey and it’s loaded with information that will help online retailers see black this holiday season.

83% of those surveyed said they were planning to buy at least some of their gifts online. This is a small rise over last year. One in four said they plan to do most of their shopping online.

Even if they aren’t buying, consumers are using the internet to research products. 61% said they’d use their computers and mobile devices to get the lay of the land before plunking down their hard-earned cash.