Adam Bain, Twitter’s president of revenue broke the big news at the AdAge Digital Conference yesterday and it’s got folks all . . . dare I say. . “a twitter!”
The first big step is the inclusion of geo-relevant ad targeting. Up until now, promoted ads were either on or off. There was no way to target them to users in a specific location, even though Twitter has that information for every person who uses the service. But now, Twitter has geo-targeted ad opportunities available in 210 US cities and 100 countries with more locations coming soon.