Advertisers Increase Spending, But Consumers Aren’t Buying

Spending is up! Spending is down! It’s just another week in the world of marketing and this time AdAge has both stories running in the same day.

First we have stats from Advertiser Perceptions which show that advertisers are planning on spending more money in the coming 12 months. You would think that an increase in spend, signals confidence in the economy but apparently one thing has little to do with the other.

Advertiser Perceptions CEO Ken Pearl says,

“The biggest surprise was that in the face of what appears to be a weakening economy, optimism is not just maintaining but increasing among advertisers.”

Or maybe advertisers have become delirious from the stress of falling profits and are going on the spending equivalent of a drinking binge. Think I’m off the mark? Check out this chart.

3GTV Launches First ‘Smart’ Grocery Store

TV commercials are great for reinforcing a brand preference, but what happens when the TV is off and the consumer heads to the store? If you look at a grocery list, it’s more likely that you’ll see “soda” instead of “Coke” or “coffee” instead of “Tully’s.”

3GTV has a solution and they call it the “Smart” grocery store. The test program, which launches today, involves 9 Bloom grocery stores in the Washington D.C. area. Here shoppers will be shown brand messaging as they shop through the use of digital, shelf-edge displays. The program also is interactive and has the ability to track and measure shopper activity.

PepsiCo, Kraft Foods, and Nestle Purina have all signed on to be a part of the pilot program which could be the next big thing in in-store marketing.

Shopzilla Says iPads Are the New It Bag

We know that iPads are becoming increasingly popular here in the US, but now they’re taking over in Europe, too.

According to shopping search engine Shopzilla, the iPad is the new “it bag.” In other words, it’s the trendy, fashionable item that every shopper wants to own.

In their recent survey, they found that 6% of shoppers already had a table and 20% were thinking about buying one this year. Here in the US, 12% of consumers already have a device and 25% plan on buying this year. (Count me in that 25%!)

When it comes to online shopping with a tablet, 61% said it was as easy to use as their personal computer. That ease of use and the portability is the reason 53% of respondents said they use the device to shop and browse with a friend. Only 27% report co-shopping with a smartphone.

We Interrupt This Twitter Stream for an Important Message

Over the past year, Twitter has actively introduced a variety of ad messages into their system. Promoted Tweets and Promoted Trends are the two most popular, but each of those is designed to hang around on the fringes of the main feed.

Now, rumor has it, that Twitter is looking to insert ad messages into the Twitter stream. Twitter says it’s them being bold and where that will lead them is anyone’s guess.

TechCrunch did an informal survey on the idea and the results weren’t as negative as you might expect. Some would like the option of paying for the service in return for having ads shut off, while others see it as a necessary evil. There are, after all, not many free lunches.

Newegg Leverages the Power of Now

If you need a RAIDMAX Blackstorm ATX-615WU Black Steel / Plastic ATX Mid Tower Computer Case, have I got a deal for you. Here’s the thing though, you have to buy it now and I mean now. Once they’re sold out, it’s over. I’m not talking 24 hours, I’m talking about in the next hour and you don’t want to miss out, so buy now.

Now — is a powerful thing and electronics retailer Newegg is leveraging that power by pushing their “Shell Shocker” deals as mobile alerts. Responsys is the company behind the mechanics of it and their Chief Marketing and Sales Officer had this to say:

Google: One Billion Served

In May, Google became the first web property to have one billion unique visitors. According to comScore, Microsoft clocked around 905 million visitors, and Facebook.com had 713.6 million visitors.

McDonalds is still the reigning champ!

Can you even imagine a billion of anything? It looks like this in numbers: 1,000,000,000. Outside of North America, this is often referred to as One Thousand Million. One billion pennies stacked equals the height and length of five school buses, and “a piece of finely woven bed sheet cloth that contained a billion holes would measure about 500 square feet, large enough to cover a moderate sized apartment.”

That’s a lot of anything, but there’s a hidden downside. The Google number represents an 8.4% growth, but competitors Microsoft and Facebook have higher growth percentages. Facebook’s growth was 30%. Does this mean Facebook will eventually overtake Google? I hope not and probably not.

An International Look at Mobile Advertising

The Microsoft Mobile Advertising Consumer & Insight Study is a new series of reports that compares mobile ad insights and responses across three different countries, US, UK and France.

The study notes that people in all three countries spend around 10 hours a week using their mobile phones for something other than calling or texting. They then looked at pre-purchase behavior and here’s what they got:

After reviewing the information, 40% of those in France used their mobile phone to purchase an item, as did 39% of US users and 34% in the UK.

After purchase, the US was slightly ahead in using their mobile phone to check order status and to share product info with others. France came in lowest on the sharing poll, so apparently they like to shop but prefer to keep their treasures to themselves.