Twitter needs a new mascot. Instead of cheery bird, they should use a happy bee, because a new study shows that Twitter has more buzz than Tweets.
Polaris Marketing Research Inc. surveyed 1,000 American consumers this past July and asked them about their Twitter usage.
Only 18% said they had sent a Tweet in the last sixty days, which is not surprising. We know that the majority of the Tweets come from a small number of users. What is surprising is that only 22% said they read a Tweet in the past 60 days.
Polaris President Jan Carlson says,
“In spite of all of the buzz about Twitter, our results show that individuals who are active on Twitter are in the minority of the general U.S. population.”