CBS Says Age and Sex Don’t Matter

TV network CBS is taking a stance about sexism and ageism, but it has nothing to do with their hiring practices, it has to do with viewer demographics. CBS is working with Nielsen to devise a new way for categorizing viewers, one that is based on viewer behavior instead of their vital stats.

AdAge got the scoop from CBS Corp. Chief Research Officer David Poltrack, who talked about the idea at the Advertising Research Foundation’s Re:Think 2011 conference.

Poltrack says that small test studies conducted by Nielsen and Nielsen Catalina have proved what he’s always known, which is that “There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign.”

Wall Street Journal Tests Single Issue Downloads

Remember when delivering the daily paper was the responsibility of a neighbor kid on a Schwinn bike? We not only paid to have that wad of knowledge slap down on our doorsteps every morning, we even happily tipped the boy when he came to collect the fee every week.

Ah, the good old days. Now people balk when you ask them to spend cold, hard cash to have that very same paper delivered instantly to their mobile device. Yes, the same people who will spend hundreds of real dollars to keep up a virtual farm, balk at the idea of spending $18 to read the news. Amazing, isn’t it?

Facebook Tests Real-Time Ads

It’s been cold and rainy here in Southern California. I sure could use some soup for lunch!

If I was part of Facebook’s new test group, the next ad I’d see shortly after posting that status update might be the one you see here. And by shortly, I don’t mean later that day, but within seconds.

The test Facebook is conducting is to see if they can deliver targeted ads in real-time based on wall posts and status updates. Right now, ads are targeted based on a number of criteria including posts, interests and other information in a person’s profile. But those ads, relevant though they may be (and they aren’t always relevant) take time to show up on site.

Bing Upgrades Their Mobile Browsing Experience

Bing has just released an upgrade to their mobile browser that takes the best of apps and combines it with the best of the browser for a faster, easier user experience.

SHOPPING

Like the Bing app, the Bing mobile browser offers a scrolling list of categories to help narrow down your choices from the moment you start to search. From there, you can jump to the updated shopping helper which uses more graphics than text to guide you through the next steps. Each category drills down at least twice until you’re presented with a list of pre-selected items, which, unless you’re gift shopping for someone you don’t know, is fairly useless.

AOL Cuts Continue as They Close the Door on 30 Sites

AOL is closing the doors on nearly half of the 70 niche sites they maintain under the parent company umbrella. The news hit the web after a memo went out to the staff about the reorganization and though it’s bad news for employees, it’s good news for the AOL brand.

The graphic at the right is only a portion of the sites currently being operated by AOL and that’s before the acquisition of the Huffington Post. There was already quite a bit of redundancy across the sites, so streamlining only makes sense from both a financial and a brand standpoint. AOL Jobs. AOL Health. Fine. But FleaFlicker? ShelterPop? UserPlane? Oh, wait, those are the sites that are staying. The ones that are going away? According to Forbes, they include well-known TV news site TV Squad which will be rolled into the generic AOL TV. Financial site WalletPop will become part of Daily Finance, Politics Daily will roll into Huffington Post Politics.

LinkedIn Hits the 100 Million Mark

LinkedIn, the social media network for professionals, has reached the 100 million mark. That’s 100 million members, from 200 countries with an additional one million members (on average) joining every week.

What do you think about that? I think, who knew? LinkedIn has been the little engine that could, quietly chugging away while cousins Facebook and Twitter make all the noise. Why is that? And is that a good thing?

While you ponder those questions, here are some bullet points from LinkedIn:

The largest sectors on LinkedIn are Service, Finance and High Tech

They have:

  • 6 million+ sales professionals
  • 4 million+ engineers
  • 4 million+ IT professionals
  • 2.5 million+ finance professionals
  • 1.4 million+ accounting professionals
  • 1.4 million+ creative folks (Hey, I’m one of those.)

You Like Me! You Really Pretend to Like Me!

It’s been made clear in a hundred different white papers — the majority of people “like” a brand on Facebook in order to get coupons and deals. We all know it’s true and that’s why I nearly fell out of my chair laughing when I went to claim my free sample of MiO on Facebook.

Here’s what I found:

That statement is such a brilliant, breath of fresh air, I wanted to go right out and buy their product.