The internet is all a twitter today about a brand new social media marketing push from toy manufacturer Mattel. The campaign is all about how Ken plans to woo Barbie back into his life by Valentine’s Day and it’s pretty brilliant.
The entire event revolves around a website where people can vote if Barbie should take Ken back. The simplistic website has huge buttons sending people to Ken and Barbies’ Facebook, Twitter or Foursquare page, there’s even a YouTube video where Ken uses Match.com to see if he and Barbie are compatible. Not enough? They’re also running a reality show on Hulu called The Genuine Ken and not coincidentally they’re about to release a new “Sweet Talking Ken Doll” who looks like a cross between Justin Bieber and the kids from Twilight.