Klout Caught in Kerfuffle Over Harvested Facebook Data

Not all of us are social media mavens. Some people visit Facebook on the rare occasion when they have a photo to share or big news to tell. But to Klout and other networks, one visit is as good as an addiction because one visit is all it takes to leave a footprint behind.

The New York Times has a feature story up about Maggie McGary, a mom who makes her living as a social media manager. She was upset when she discovered a Klout profile for her under-aged son. Klout built the profile because the boy was Facebook friends with his mom, which made him fair game. Klout pulled his info and set up a profile without asking for permission and with no regard to the fact that he was a young teen.

Google Adds +1 Button for Images

There’s all kinds of research that shows that images up reader engagement on Facebook, so of course, Google+ wants a piece of that pie.

Introducing the +1 button for images.

Start out by searching a word in the images tab. I searched “Crazy Moon,” don’t ask why. As you hover over the photos, you get a detailed information pop-up and on that is the new +1 button. Click the button and the photo gets a new label. It says “You” on a black band under the pic.

If your Google+ friends +1 a pic, then their name shows up under the photo. Here’s the test screenshot from Google’s blog.

If you follow me on Google+, you can search “Crazy Moon” and easily find the picture I chose. Exciting, huh?

Are Twitter Followers a Company Asset?

When you leave a company, it’s expected that you’ll turn in your keys, the password to your computer and any proprietary information you might be carrying around.

But what about your Twitter account? In the case of an employee whose job it is to update the company Twitter, it’s an easy call. It’s not so easy when you’re talking about journalists or other Tweeters who blur the line between business and personal.

Such a case is currently being tested in court, but it’s not going so well for either side. The case in question is between PhoneDog and Noah Kravitz, who used to work for them as a reporter. The object of desire is a Twitter account with 17,000 followers formerly known as @PhoneDog_Noah.

MillennialMedia Q3 Shows Rise in App Downloads and Video Ads

2011 is headed into the home stretch, so it’s time to look back at what the third quarter had to offer. Yes, it’s time for another look at a MillennialMedia SMART report.

Overall, the report shows that mobile advertising is still on an upswing which shouldn’t come as a surprise to anyone. What might surprise you are the stats themselves. Like this: Watch Video as a post-click campaign action rose 78% over last quarter. It jumped from 18% to 32% making it one of the top 3 trends of Q3.

Video is everywhere. More advertisers are using video to show off features and benefits of their products. Others use video as a source of entertainment creating a positive (and hopefully viral) experience that shoppers will learn to associate with a brand.

New Social Job Site Attempts to Quantify Your Worth

“I am not a number!”

After only ten minutes on the new B2B social media site, Identified, I wanted to shout that phrase from the rooftops. I wanted to have it printed on a T-shirt and email it over and over again to the site owners. We’re human beings, for heaven’s sake. Can we stop trying to quantify a person’s worth with a single number!

Now that I have that out of my system. . .

Identified is a new social network for the job hunter. It’s like LinkedIn, in that it’s business driven, but the goal is to open a line of communication between companies and potential employees. That’s what they say. I don’t believe it.

FTC Stands Behind Self-Regulation of Online Ad Industry

FTC Chairman Jon Leibowitz spoke up for self-regulation of targeted advertising during a presentation at ad:tech New York on Tuesday.

He stated that consumers must be given a choice as to how much of their personal data is tracked, but it’s up to the ad industry, not the government, to make it so.

“We at the FTC have no interest in shutting down the Internet party,” he said. “Our only concern is that, if guests understand there could be a cover charge to the party [in the form of giving up some privacy], they should be able to make meaningful choices about how much they’ll pay.”

This comes just as the Digital Advertising Alliance released an up-dated set of principles regarding online data collection.

Mobile Users Want Incentives Before They Agree to Shop

A recent survey of 1,000 consumers returned a very nice result — 62% said they’d be willing to make a purchase on their mobile device. . . but only if they were incentivized to do so. Coupons, discounts, loyalty points and gift cards were all mentioned, but oddly, so was text alerts. So maybe it’s not so much about saving money, as it is about being given an easy link to click on.

According to the survey, which was conducted by Sybase 365 and the Mobile Marketing Association (MMA), shows that mobile interest is increasing at a rapid rate. Last year, only 32% of those surveyed said that an incentive would encourage mobile spending.