We know online video is hot, but just how hot? According to a new survey commissioned by video ad company YuMe, 49% of people are watching videos daily for an average total of seven hours per week per person.
Seven hours is a lot when you realize that 70% of what people are watching are short form videos under five minutes long. For long form, TV still reigns but the tide is shifting. The majority of the people surveyed said they appreciated the ability to watch web videos whenever they wanted. They also like the option of being able to catch up on shows they missed on TV.
What’s more telling is that viewers felt the quality of video on the web vs the TV was about the same, but that there was a much larger amount of exclusive content on the web.