That’s a quote from the latest mobile survey conducted by comScore. The study also showed a slow but steady rise in content usage on phones and that’s good news for marketers.
Browser usage went up 2.2% and application downloads were up 2.5%. These numbers still represent less than half of all mobile subscribers but a lot of the difference probably lies in the fact that only 58.7 million people in the U.S. owned smartphones.
23.2% of mobile subscribers say they use their phone to access social networking sites and that’s up 1.8%. Playing games and listening to music also increased but by less than 1%.