Social / Mobile / Local make up the holy trinity of digital marketing. Each one has its strengths and weaknesses and not all of them will be home runs for all industries. To help you decide what’s the best way to reach your customer, Nielsen and NM Incite, have put together these colorful and informative infographics.
We begin with social.
Social is all about sharing information. When you do your job right, customers share your information with their friends and hopefully, they become customers, too. Social users are also media savvy. They love movies, music and TV and if you can push the right buttons they’ll be happy to tell you how they feel . . . about everything, even when you wish they wouldn’t.