Tomorrow is Cow Appreciation Day at Chick-fil-A, which means you can score a free lunch if you show up at any location dressed as a bovine beast. You might think that only the most dedicated fan would go that far for a free sandwich, but last year they served more than 450,000 “cow-clad customers,” and they expect to top that this year.
Granted, not everyone went whole hog. Some people came with cow-spotted t-shirts or paper ears, but even a partial costume is enough to earn you a free entree.
Steve Robinson, Chick-fil-A’s senior vice president of marketing says,