Facebook has announced the release of a new set of real-time metrics for folks using their social media plugins on their website. The new version of Facebook Insights provides in-depth performance data on “like” buttons including impressions, referrals and demographics.
Last week, Facebook made a move to push all third-party sites to use the “like” button instead of the “share” button and it looks like it was all leading to this new update.
The new version of Insights shows you how many people saw your “like” button on your website, how many clicked and and conversely, how many people went from your Facebook page to your website. They also provide the same data for the “comment box” option.