Truth, Justice and the Millennial Way

Older generations often think of the younger generation as frivolous, fun-lovers who don’t know the meaning of hard work and sacrifice. Ask that younger generation how they see themselves and you’ll get a whole different answer.

The McCann Worldgroup has a new study called “Truth About Youth” and it’s essential reading for anyone marketing to millennials. 7000 young people from around the world were asked questions about what they value in life, how and why they connect with others and how they want to be viewed by others.

The concepts that popped up most often could all be categorized on the same page of the thesaurus: honesty, truth, authenticity, genuine. This crowd can spot a fake without ever looking up from their iPhone and that’s bad for brands who think they can reel them in with hype and hoopla.

MTV Study Says 83% of Users Are Addicted to Apps

What would you give up in order to keep your favorite phone apps? Coffee? Chocolate? Lunch? That’s one of the questions MTV asked as part of their new study, “Love ‘Em or Leave ‘Em: Adoption, Abandonment and the App-Addled Consumer.”

They began with 1,300 self-reported daily mobile app users and added in a bunch of interviews with app consumers and found that people were pretty hardcore in their belief that apps have changed their lives.

83% of people in the study said they were addicted to apps and one (someone who is my kindred spirit) said “apps are like Xanax in a phone.”

Online Ad Spending Climbs Higher Than Expected

We were happy when eMarketer predicted a 10.5% rise in online ad spending back in December 2010. Now, they’ve revised that number, saying the increase will be more like 20%.

How does that translate into dollars? Try $31.3 billion spent on online advertising this year.

eMarketer principal analyst David Hallerman says:

“The internet has become as fundamental as television to advertisers. As consumers continue to increase their time spent online and as a resurgent economy continues to bolster ad budgets, we’re going to continue to see an influx of dollars toward the internet. More ad formats, such as video, and more channels, especially social media and mobile, are also key contributors to the spending gains.”

Groupon Gets into the Grocery Biz

Groupon is big on restaurant discounts but for those of you who would rather eat at home, they also have a deal for you. This week, Groupon began testing a new feature that adds deals to grocery store loyalty cards.

They began the experiment at the Big Y Deal stores in Springfield, MA. It’s a $39.99 Summer Seafood Grill Pack for $24. When you hit the buy button, instead of getting a printable coupon, the deal is loaded on to your store loyalty card and automatically comes off when you check out.

That’s the theory.

I’ve been using ecoupons on my Ralphs grocery store loyalty card and it’s a very confusing process. You have to assume that most people will be doing a full shopping run, not just picking up this deal, so making sure you actually get your discount will take some effort. And can I say, $16 off? That’s the best they could do?

Meebo Launches New Web Check-In Service

You can check-in to your favorite restaurant, retail store and even your friend’s house. Now, Meebo wants you to check-in to your favorite websites in return for VIP status, discounts and more.

Meebo is the company that makes that sharing bar you see at the bottom of many sites. The bar can be customized to show recent activity, offer chat options and present promotional campaigns.  The new bar, which launches later this week, has the ability to reward users who visit a site multiple times.

The new widget uses a “super secret algorithm” to determine if a person is a VIP visitor. If so, the widget pops up in the bottom corner with a discount or link to special content.

Allowing Fans to Post Leads to Higher Facebook Engagement Scores

This August, Facebook is going to make a change that will force all brand pages to allow user comments on their Facebook wall. While this move is concerning some, it’s actually a good thing when it comes to engagement.

A recent study by digital think tank L2, shows that companies who do allow fan posting had a considerably higher Facebook IQ score than those who didn’t. What’s FB IQ? It’s a nifty little number L2 whipped up to measure the effectiveness of Facebook brand pages. It takes in to account, not only the number of fans, but the number of comments, growth rate, posting frequency, content variety, search engine visibility and more.

New Study: Sharing Accounts for 31 Percent of Referral Traffic

ShareThis has released a new study about. . .surprise, surprise, internet sharing. They took a look at the 300 million monthly users who click on one of those ShareThis buttons and here’s what they found out.

  • Sharing accounts for 31% of referral traffic and 10% of website visits come from sharing.
  • Shared links on Twitter are clicked an average of 4.9 times each. Facebook 4.3 and email only 1.7.
  • Facebook accounts for 38% of all sharing referral traffic.
  • Email brings in 17%.
  • Twitter brings in 11%

TechCrunch delves a little deeper and adds:

  • Shared links lose ground as they move further from the source.
  • 80% of people share within one category and 70% will only click on one category with entertainment and shopping ruling in the Facebook arena.