If you need more proof that Facebook is growing faster than Steve McQueen’s The Blob, here it is. eMarketer is reporting that Facebook has moved into third place for total ad sales, passing Microsoft and is closing the gap on Yahoo.
Google is still number one and way out of reach thanks mostly to search, but you have to wonder if someone won’t be able to push past them. . . someday?
What’s truly discouraging about these numbers is the fact that now 67.7% of all ad dollars are being split between the top five companies. That’s up from 63% only two years ago. With AOL and Yahoo trending downward and Microsoft barely hanging on, it’s possible that this could be a three-horse race in the near future, or even worse, a battle between Facebook and Google alone. To keep the monster metaphor alive, that’s like Godzilla vs. Rodan and it’s the little people who will suffer.