It can be hard keeping up with the virtual Jonses. First your old roommate gets a new tractor for his farm, then your mom gets a missile launcher and your best friend just got a baby whale. Don’t stress it. Facebook’s new Buy with Friends program is going to help you keep up by offering you a chance to purchase everything your friends bought and you might even get a discount.
Deb Liu of Facebook Commerce Product Marketing announced the roll out of the new program at the Inside Social Apps InFocus 2011 Conference.
Buy with Friends is an attempt to make social commerce more social and it could be both a boon and a bust, depending on which side of the dollar you’re on.