Those who predicted that the internet would kill TV were probably the same people that said TV would put movie theaters out of business. A look at entertainment and media ad spending so far this year proves otherwise.
Earlier this month, all of the big five TV networks showed gains in ad sales during the Upfronts in New York. CBS pulled in a projected $2.5 billion to $2.55 billion in TV ad sales compared to the $2.4 billion they made last year. NBC took in $1.7 billion compared to $1.6 billion last year.
Today, the New York Times is reporting on new stats from PricewaterhouseCoopers which shows that entertainment and media ad spending in 2010 grew by 5.4% compared with 2009.