Nielsen Wants to Change the Way We Measure Facebook Success

Measuring success is one of those social media marketing sticking points that still has most people baffled. Traditional online metrics such as measuring click-throughs doesn’t really give you the full picture because a lot of social media campaigns are about awareness, not action. In other words, they function more like TV commercials than banner ads. This is why TV ratings leader Nielsen is working on bringing “Gross Ratings Points” to Facebook.

As explained in an article published in the Wall Street Journal, Gross Ratings Points are a metric that measures reach — “that is the size of an audience—by the “frequency” with which the audience sees a brand.

Google+ Hits 25 Million Visitors

On July 24, Google+ had 25 million unique visitors making it the fastest growing website ever. As Reuters reports, they’re pulling in an average of one million visitors a day with no end in sight.

Facebook took three years to get to that point, but as Reuters also points out, MySpace took only two years to reach that number and look where they are now. Faster isn’t always better.

What’s interesting about this monumental number is that I don’t see any difference in the site than I did when I joined. Actually, it’s worse. As of today, my entire Google+ stream, all the way to the bottom of the page is nothing but posts from the very informative and fun Darren Rowse of ProBlogger. Yes, he’s a talkative guy, and granted I don’t have a lot of people attached to my account, but I have to go back several weeks to see a range of posts from people.

For Journalists, Social Media is All Business

They say that all publicity is good publicity so making friends with a journalist who covers your industry is worth the time and effort. (So says this journalist.) Where can you find such an individual? If you have a good social media presence, they’ll find you.

According to the 2011 Arketi Web Watch Survey, 64% of B2B journalists said they spent more than 20 hours a week online and 21% spent over 40. The overwhelming majority of that time was spent reading news and searching for story ideas. (I’m here to tell you it’s so very true.) Where do they get those ideas? Check this out:


The Latest Thing in Birth Announcements: Facebook

Congratulations, you’re pregnant! Step one: tell the father. Step two: update your Facebook profile. Come to think of it, for some people, it might just be the other way around. . .

Facebook has added a new option to the family drop-down. It’s called Expected: Child and that colon makes me wonder if they’re planning on adding other options. Expected: Dog, Expected: Ex-Husband?

On the surface, it’s a charming addition. A fun and surprising way to tell everyone the good news. But as one SFGate blogger points out, what happens when the employer you didn’t tell sees the change? What if the pregnancy ends badly? Do you really want baby daddy number two to know that you’re about to do it again with baby daddy number three?

Foursquare Ups the Ante with Followable Fan Pages

Friends. Followers. Fans. These three words have taken on all new meanings since the advent of social media. We like to think that friends are people we actually know, while we follow entities and brands that interest us. On Foursquare, this wasn’t an option, but it will be in the near future.

According to AdAge, Foursquare is working on user pages which will trump profile pages in that they’ll be open to the public. Currently, when a user posts a tip on a venue, only his friends see that tip. If he’s a popular fellow, he may have a large number of friend requests, which, if he accepts them, turns his personal account into an open book for the world to see.

Pivot Study Shows There’s Life Outside of Facebook

When talking about social media marketing, Facebook and Twitter usually rise to the top of the conversation. But believe it or not, those aren’t the only games in town. Pivot Conference released a new study today called “The Rise of the Social Consumer and in it, they show that marketers are starting to move past the popular choices in search of something better.

If you look at the second column, you’ll see a group of 20 – 26% that represents the next move for most social media marketers. These are the social networks they hope to explore in the coming year. Foursquare, LinkedIn and YouTube are all excellent choices with very difference audiences.

Google Improves Search for Tablets

We’ve barely begun talking about how to format webpages for mobile and now it’s time to start thinking about pages on tablets.

Google took a stab at it this week with a fresh, new look for their search pages. The upgrade revolves around a cleaner layout that is bigger where it counts. Because we use our fingers and not a mouse to click and navigate on a tablet, Google has added larger buttons with more white space. Now people with chubby fingers like me, can get the right command on the first try, every time.

They’ve also made it easier to define your results with a set of clear category tags across the top. Images, Video, News — it’s one click and you’re there.