Almost Three Quarters of Online Adults Visit Video-Sharing Sites

When was the last time you watched a video on YouTube or other video-sharing site? If you said, “yesterday,” then you’re in line with 28% of internet users. 71% of online adults said they have visited a video-sharing site at some point and that includes an equal number of men and women.

These new numbers from the Pew Research Center’s Internet and American Life Project, show that video-sharing site usage is growing, to the tune of a 38 point increase since they first studied the beast back in 2006.

The study shows usage across the board from 18 to over 65, all levels of education and income but on a typical day, the majority player is 18-29, non-white, in an urban or suburban setting. Rural users, however, have shown the biggest growth in the past year, which is probably due to increased internet access, including mobile phone access.

Daily Facebook Posting Increases Reach

On Facebook, brands are like short people in the center seat at a stadium during a rock concert. Even if they jump up and down or wear a moose hat on their heads, they might not get noticed. There is simply too much input going on in all directions, so unless a fan is looking their way, their clever messaging sign will probably go unread.

But according to a new white paper from comScore, continual jumping is important because it increases your chance of being seen by 2.5% per day.

The reason behind this is two fold. First, it is noted that Facebook users spend more time reading their newsfeed than doing anything else on the site. Only 27%, but it beats apps which shows up at only 10%. That means that more people are seeing brand messages on their own feed than they are on brand fan pages.

Mobile Gaming: Highest Revenue Comes from the Least Number of Players

Freemium – it’s a hybrid of free and paid and it’s all the rage in mobile gaming. Try the game for free, play for free, but if you really like it, pay a few dollars for more levels, more detail or a virtual donkey. Who wouldn’t want a virtual donkey? Actually, a lot of people will pass on that offer but it doesn’t matter.

According to stats from Flurry, Freemium games generate more revenue than straight-on paid games and it does it in a surprising way. As you can see from the chart below, only 13% of consumers were responsible for more than 50% the revenue.

Repetition Works, Repetition Works, Repetition Works

Put aside your Facebook page, your mobile apps and skywriting, it’s time to get back to basics. Casale recently released a report about the good old fashioned banner ad and though the results weren’t surprising, they do bear repeating. Repetition is good.

The study found a huge jump in response rate for ads shown five or more times.

The study also reinforces the concept of “above the fold” saying that those ads are seven times more effective than those that go below. People are lazy, they don’t scroll, but what about on a tablet where it’s as easy as swiping your hand? Will the “above the fold” rule still apply? Will it become even more important? Will we eliminate the “fold” altogether by designing pages that fit the screen size in the way an app does?

ShareThis Ads FastShare Feature

ShareThis, the social media sharing widget, just announced an upgrade that should help boost both your onsite time as well as your reach.

They call it FastShare and it really does make sharing any blog post or article faster than ever. The widget works along with OAuth to automatically authorize the accounts of repeat users.

The first time a person clicks through a ShareThis social media button, they’ll be asked to enter their email and password for the matching site (Twitter, Facebook, etc.) The next time they hit a ShareThis site, assuming they haven’t cleared their cookies, they’ll see a green checkmark on the pre-authorized site icon. If they have a green check, they can enter a comment and share without having to log in again.

The Tablet, the Hockey Stick and the Future of Online Shopping

First there was the traveling salesman, then the mail-order catalog. Then, TV shopping networks made it even easier to shop right from the comfort of your own home. When the internet came around, we thought that was the ultimate home shopping experience, but it’s about to go one better. Forrester’s new white paper says the tablet is going to be the next big thing in e-commerce, trumping even the much talked about mobile phone.

Though only 9% of web shoppers currently own tablets, Forrester expects to see a “hockey stick” develop for adoption stats over the next five years. A hockey stick. You know, a short, slight rise from the tip to the heel then a near vertical rise four times the size. (I assume that’s what they mean, someone feel free to correct me if I’m wrong.)

Think Women and Tech Don’t Mix? Think Again

Since the invention of the calculator watch, it’s always been noted that men are more comfortable with tech than women. Well, not anymore. New research for Women at NBCU shows that 75% of women disagree with that statement and they have the online presence to prove it.

The survey shows that on social networking sites, women have more brand friends and social friends. “They check their profiles four or more times each day and spend 3.3 hours online daily for non-work related activities.”

Other results include:

  • Proliferation of flash sales: 87% of women prefer a one-day deep discount to a moderate weeklong sale.
  • Privacy: An overwhelming 91% of respondents would give their email for a discount, 50% are willing to give their phone number, and 25% would share their GPS location.