Fetch, Google! Fetch!

There’s a saying that goes, “if Google can’t find you, then your customers can’t find you” and it’s very true. Google finds your site through a process called indexing. The simplified version is this: Google sends smart cyber-spiders out to crawl all over the web and these spiders bring back news of all the new sites and site changes. Google updates its database to include all these news bits and voila, you’re indexed. Now, when Hubert searches Google for neon-green, 80’s rapper pants, he’ll find them at your Ultimate 80’s online store.

That’s the perfect world. In the real world, some sites, blogs in particular, get indexed faster than other sites. Some sites get indexed late or badly due to issues with keywords or graphics that block the text. (Here’s a tip: Google can’t read a graphic, so make sure the name of your site is in the text or meta text.)

Google Realtime Search Without Twitter?

From devastating disasters to celebrity slips, a single mention on Twitter can turn into a trend in a matter of minutes. That’s why the micro-blogging site has been credited as the source for major breaking news stories and hundreds of high-profile rumors. Like it or love it, Twitter is a force to be reckoned with, so how is Google going to provide real-time news without it?

Last month, Google removed their Realtime search option after failing to come to an agreement with Twitter. They were still able to pull in posts from Facebook, but let’s be frank and say that Facebook isn’t exactly a bastion of breaking news.

Facebook Thinks of Opening the News Feed Flood Gates

For marketers, the news is too good to be true. The Wall Street Journal is reporting that Facebook is thinking about removing the filters on user news feeds. So, instead of Facebook deciding what information a user sees, the user will decide. How radical is that?

This change would mean an open line of communication between a brand or business and every person who “liked” their page. You post a message and everyone who follows your fan page sees it in real time in their news feed.

I hear you saying, isn’t that how it’s supposed to work? Supposed to, but that’s not how it does work.

Nielsen Wants to Change the Way We Measure Facebook Success

Measuring success is one of those social media marketing sticking points that still has most people baffled. Traditional online metrics such as measuring click-throughs doesn’t really give you the full picture because a lot of social media campaigns are about awareness, not action. In other words, they function more like TV commercials than banner ads. This is why TV ratings leader Nielsen is working on bringing “Gross Ratings Points” to Facebook.

As explained in an article published in the Wall Street Journal, Gross Ratings Points are a metric that measures reach — “that is the size of an audience—by the “frequency” with which the audience sees a brand.

Google+ Hits 25 Million Visitors

On July 24, Google+ had 25 million unique visitors making it the fastest growing website ever. As Reuters reports, they’re pulling in an average of one million visitors a day with no end in sight.

Facebook took three years to get to that point, but as Reuters also points out, MySpace took only two years to reach that number and look where they are now. Faster isn’t always better.

What’s interesting about this monumental number is that I don’t see any difference in the site than I did when I joined. Actually, it’s worse. As of today, my entire Google+ stream, all the way to the bottom of the page is nothing but posts from the very informative and fun Darren Rowse of ProBlogger. Yes, he’s a talkative guy, and granted I don’t have a lot of people attached to my account, but I have to go back several weeks to see a range of posts from people.

For Journalists, Social Media is All Business

They say that all publicity is good publicity so making friends with a journalist who covers your industry is worth the time and effort. (So says this journalist.) Where can you find such an individual? If you have a good social media presence, they’ll find you.

According to the 2011 Arketi Web Watch Survey, 64% of B2B journalists said they spent more than 20 hours a week online and 21% spent over 40. The overwhelming majority of that time was spent reading news and searching for story ideas. (I’m here to tell you it’s so very true.) Where do they get those ideas? Check this out:


The Latest Thing in Birth Announcements: Facebook

Congratulations, you’re pregnant! Step one: tell the father. Step two: update your Facebook profile. Come to think of it, for some people, it might just be the other way around. . .

Facebook has added a new option to the family drop-down. It’s called Expected: Child and that colon makes me wonder if they’re planning on adding other options. Expected: Dog, Expected: Ex-Husband?

On the surface, it’s a charming addition. A fun and surprising way to tell everyone the good news. But as one SFGate blogger points out, what happens when the employer you didn’t tell sees the change? What if the pregnancy ends badly? Do you really want baby daddy number two to know that you’re about to do it again with baby daddy number three?