Zippy, the Zip Code Man has been helping the post office route letters since the 1960’s and now Facebook has joined the party. As of yesterday, advertisers on Facebook can now chose to target their ads by state, city or zip code.
It may seem like city goes hand-in-hand with zip, but for a local business on a budget, it can make a big difference. Take a large city such as Los Angeles. People from one side of the city, aren’t going to sit in forty minutes of traffic to get to a coffee shop when they can find ten within ten minutes. With Facebook’s new zip option, that coffee shop owner can chose only those zip codes within a few mile radius of his shop. Or even within a half-circle if the radius includes the bad part of town.