In another sign that Facebook is taking over the world, American Idol and mixed-martial arts masters UFC are both moving forward with applications that make the social media site a big part of their plans.
This past January, UFC offered two exclusive mixed-martial arts fights on their Facebook page and watched as 130,000 new people clicked the “like” button. After that, they were sold on the concept and began making plans to do it again and again. Says UFC president Dana White:
“What I like about the Facebook part of it is the social media portion of it. It’s people connecting with other people. My thing is, and this is my philosophy about fights, everybody wants to see a fight. The problem is letting everybody know that it’s on.”