Foursquare Ups the Ante with Followable Fan Pages

Friends. Followers. Fans. These three words have taken on all new meanings since the advent of social media. We like to think that friends are people we actually know, while we follow entities and brands that interest us. On Foursquare, this wasn’t an option, but it will be in the near future.

According to AdAge, Foursquare is working on user pages which will trump profile pages in that they’ll be open to the public. Currently, when a user posts a tip on a venue, only his friends see that tip. If he’s a popular fellow, he may have a large number of friend requests, which, if he accepts them, turns his personal account into an open book for the world to see.

Pivot Study Shows There’s Life Outside of Facebook

When talking about social media marketing, Facebook and Twitter usually rise to the top of the conversation. But believe it or not, those aren’t the only games in town. Pivot Conference released a new study today called “The Rise of the Social Consumer and in it, they show that marketers are starting to move past the popular choices in search of something better.

If you look at the second column, you’ll see a group of 20 – 26% that represents the next move for most social media marketers. These are the social networks they hope to explore in the coming year. Foursquare, LinkedIn and YouTube are all excellent choices with very difference audiences.

Google Improves Search for Tablets

We’ve barely begun talking about how to format webpages for mobile and now it’s time to start thinking about pages on tablets.

Google took a stab at it this week with a fresh, new look for their search pages. The upgrade revolves around a cleaner layout that is bigger where it counts. Because we use our fingers and not a mouse to click and navigate on a tablet, Google has added larger buttons with more white space. Now people with chubby fingers like me, can get the right command on the first try, every time.

They’ve also made it easier to define your results with a set of clear category tags across the top. Images, Video, News — it’s one click and you’re there.

MakeMyChoice Goes Offline for Online Promotion

You’ve placed your order for a double mocha latte and now you’re standing to the side waiting while the kid whips it up. What to do, what to do? Oh look, there’s a flyer hanging on the bulletin board all about a fun new website. Pull out phone, type in URL from the flyer, you’re in and the website has a new user.

Advertising your online business in the offline world maybe old-school and low-tech, but in today’s world, where so many people walk around with web-connected devices, it could be worth the effort.

Human Twitter: High Tech Meets Low Tech at the X-Games

Here’s a little something fun for Friday. The X-Games has set up a Human Twitter message board in the stands at the Moto X event which is currently happening at the Staples Center in Los Angeles.

Each of the 160 people seated in Section 112, Rows 6-12 has a set of alphabet cards and when the time is right, they raise the proper card to spell out a message. The tweets come in via the hashtag #humantwitter and our sent out via the Jumbotron and the TV cameras.

Here’s one message:

Other potential messages include get well wishes for Travis Patrana who broke parts of his body in yesterday’s trials and shout-outs like Navajo Nation Loves X-Games.

Google Experiments with Hotel Finder

Search is what Google does best. You can see this in their latest experiment, the Hotel Finder. Type in the city and the dates of your arrival and you’re presented with an easy-to-read, organized list of potential hotels.

Each line item is easily expanded with one click, giving you a slick overview of the property. Click the photos to get a larger slide show, click anywhere else to close the detail panel. It’s the fastest way to check out a long list of hotels without ever leaving the page.

Any hotel can be added to a shortlist with one click, for secondary comparison. You can also drag the box on the map view in order to refine the areas covered.

Twitter Lifts Up Promoted Tweets, Switches Search

Twitter is still on the move, making changes that are reportedly created to make life easier for you, the user, but really is about making things better for you, the marketer.

It begins with a new feature that pins Promoted Tweets near the top of the user stream regardless of when it actually hit. Once a user logs in to view the stream, the tweet falls into line and continues through as normal (I think, this isn’t very clear in the write-up).

Users can choose to dismiss the tweet right away with a single click. And, Twitter says, users will only see Promoted Tweets from brands they follow.