American Idol and UFC Make Facebook Part of the Show

In another sign that Facebook is taking over the world, American Idol and mixed-martial arts masters UFC are both moving forward with applications that make the social media site a big part of their plans.

This past January, UFC offered two exclusive mixed-martial arts fights on their Facebook page and watched as 130,000 new people clicked the “like” button. After that, they were sold on the concept and began making plans to do it again and again.  Says UFC president Dana White:

“What I like about the Facebook part of it is the social media portion of it. It’s people connecting with other people. My thing is, and this is my philosophy about fights, everybody wants to see a fight. The problem is letting everybody know that it’s on.”

And MySpace Came a Tumbling Down

I feel bad for MySpace. They came to us with a plan to socialize the internet. It was an easy way for everyone, from the student to the CEO to get together and share their interests, their thoughts and the ups and downs of their day. With a single click, strangers from across the world could become friends. It’s like that old Coca-Cola commercial where people of every race, creed and color stand hand-in-hand while they learn to sing in perfect harmony.

So what happened? How did MySpace go from harmony to off-key? Is it simply a case of not being the popular kid on the block anymore? Even after the recent upgrades, are they still that far off the mark?

Most People Leave Twitter Because it’s Pointless

52% of people who stopped using Twitter said they did it because they realized Twitter was pointless. Imagine that. The stat comes from the latest installment of ExactTarget’s Subscribers, Fans and Followers report. This one is called “The Social Breakup” and it’s all about why people stop following a brand on social media.

Yesterday, we talked about Facebook. Today, it’s all about Twitter.

On the upside, people said they liked Twitter because the messages were short, it provided unprecedented accessibility and even more than email or Facebook, Twitter was seen as a two-way street. Though more than half the people who started a Twitter account have stopped using it, the ones that stay are very active and they’re ready to engage in conversation.

The Ethics of Pay Per Post

Suppose you ask me to write something nice about your company. I do it and you give me a $10 bill. If I work for you, then it’s a paycheck. If I don’t work for you, then it’s Pay Per Post and that’s a whole different bowl of noodles. . . or is it?

If I disclose the fact that you paid me the money to write the post as required by the FTC, then I’m in good shape, right? But if I disclose the fact that you paid me, maybe the value of the post decreases because now people aren’t sure that I told the truth.

On Facebook Breaking Up is Not So Hard to Do

Getting customers to follow you on Facebook is hard enough, but once you have them, it’s just as much of a chore to keep them. According to the latest Subscribers, Fans and Followers report from ExactTarget, social media followers are like Goldilocks. Too big, too small, too hard, too soft — finding a happy medium that suits the majority of your visitors is nearly impossible according to their stats.

“After liking a company, 51% of consumers say they expect the company to send them marketing messages, while 40% say they don’t expect to receive marketing messages from the company.”

Deals, Discounts and Coupons: The Thrill is Gone

It’s President’s Day and you know what that means! Low low prices on mattresses, bedding, jewelry and cars, cars, cars. If George Washington were alive today, he’d be lining up to get a great price on a new Toyota! Honest, says Abe!

Do you remember the days when Washington and Lincoln were respected men of history and not hyperactive, humorous pitch men? Me neither.

But there was a time when people planned for holiday sales because it was the only time of the year you’d get such a great deal. Magazines would publish articles about the best time to buy new sheets or barbeque grills because most of the deep discounts were calendar-based. How does that work now that we get bombarded with great deals every day? From Amazon’s Daily Deals to Groupon’s half price offers, to downloadable and printable coupons for hundreds of products and restaurants, the average person could go broke saving money.

YouTube Wants to Make Stars Out of Stars!

Wanted: High profile celebrity interested in breaking into the online video business. Imagine success on the ultimate small screen. No money required. No experience needed. Apply at YouTube where we make stars out of stars!

Yes, it’s true. At least according to Vulture it is. (They’re a sister site to New York Magazine, so don’t dismiss the story because of the publication name.) In an exclusive story, the online mag says that YouTube CEO Salar Kamangar is actively looking for a number of celebs around which they can brand a YouTube channel. They’d like to have the celeb star in weekly segments then fill in with other themed content and YouTube will foot the bill. They’re even generously agreeing to allow the celebs to keep the rights to their produced portions, which is pretty nice seeing as all they have to bring to the table is their name and their fame.