According to eMarketer, 2011 will be a banner year for Facebook with ad revenues rising 104% to 3.8 billion. And though this seems like an excellent achievement, it’s actually lower than the 4.05 they originally predicted at the start of the year.
Debra Aho Williamson, eMarketer principal analyst would like to note that, “This slight revision downward for 2011 should not be taken as a sign that Facebook’s overall business is losing momentum.”
Because by 2013, they’re expecting Facebook to pull in 7.0 billion. I imagine no one over there is weeping over the balance sheet.
This ad portion only represents part of Facebook’s income. When you add in Facebook credits and other sources, the 2011 number climbs to double what it was last year.