Holiday shopping used to mean a trip to the local mall and a Saturday jaunt out to the outlet center in the next county. But this year, people in the US will be buying gifts from all over the world because they can do it easily and cheaply, from the comfort of their home.
The borderless consumer is just one of the game-changing retail trends discussed at a recent event sponsored by WomenCorporateDirectors.
Instant currency conversion tools, multi-language websites and no-borders web hosts like eBay and Etsy, have made it just as easy to buy a gift from Spain as it is from Kansas.
Not only are geographical boundaries disappearing, but so are the old-school “retail channels.”
Susan Chambers, Executive Vice President, Global People Division for Walmart said,