Facebook is making a big push over the next few weeks to get all fan pages over to their new layout. You can choose to do it now or wait for it to be forced upon you in March, but don’t wait. This upgrade is huge for marketers. Here’s why.
Many businesses have Facebook Fan Pages which is great if you have lots of followers coming to you. But when you went outside of your page and left comments on others, those comments linked up to your profile not your page. Until now.
The new page update has a very powerful toggle in the right sidebar that allows you to surf Facebook as your personal profile or as your page. That means that, like blog commenting, you can now leave comments all over Facebook that lead back to your business (page) instead of back to you.