If you’re living in a typical world, you’ll find that a few women in the circle stand out as influencers. They’re the ones who always seem to know the latest trend, where to find the hottest deal and what’s coming out later this month.
Marina Maher Communications (MMC), refers to these women as the “Influence-Hers” and to marketers, they’re like finding a golden ticket to the Wonka factory. The bad news is that, like Wonka tickets, there are only a few of them. According to MMC’s recent survey of over 2,000 women, only 12% of women fall into this category. The good news is, they’re open to listening to your message and if they like you, they like you a lot.