Marketers See Triple-Digit Rise in Mobile Coupon Use

Coupons are my life but mobile coupons. . . not so much. Like many Americans, I’m just beginning to navigate those choppy waters. According to stats from eMarketer, 15.6 million smartphone users will redeem a mobile coupon this year which is a 117% change from the prior year.

And though the numbers will continue to rise, the triple-digit returns are expected to level off by next year.

Part of the reason for the rise is that mobile coupons are becoming more common and thus easier to use. This week, I had a Buy 1 Get 1 meal special from a local restaurant that said I could print the coupon or simply show it to the waiter on my phone. I printed it because the phone has been an issue in the past. Waiters know how to deal with paper coupons but digital ones? Not so much.

One Quarter of American Adults Use a Location-Based Service

Though only a small percentage of adults use a check-in service like Foursquare, around a quarter of all American adults do use some kind of location-based service on the web or through their mobile phone.

The numbers come from our old friends at Pew and it points to a slow but steady rise in location, location, location.

When it comes to check-in services, only 4% of all adults or 5% of mobile phone owners use such a service. The number jumps up to 12% if you look only at smartphone owners, which makes sense, since they’re the primary target.

28% of mobile phone owners allow the phone to use their current location in order to get directions or recommendations. That number climbs to 55% when you look at just smartphone users. Pretty impressive.

Increasing Percentage of Online Shoppers Can’t Get No Satisfaction

More people than ever are shopping online. That’s the good news. The bad news is that customer satisfaction is dropping and shopping cart abandonment is on the rise. (Don’t hate me, but I abandoned two just this weekend.)

iPerceptions has a new report that looks at post shopping experience feedback. What they found was that overall customer satisfaction was down from 73% last year to 70% this year.

The biggest concern is that only 60% of customers who came to buy walked away with what they came for. Says iPerceptions,

“For a business that does $10 million per year in online sales, a 60% Task Completion rate among buyers means $6.7 million in business is simply walking away.”

For the small business owner, losing even one sale can really hurt, let alone 40%.

Movie Biz Cashes in on Early Online Marketing

The Girl with the Dragon Tattoo opens in theaters just before Christmas, but the teaser trailer popped up on the web back in March. The studio claimed it was “leaked” but it’s quite likely that it was “leaked” on purpose in order to create buzz for the film.

Early advertising is paying off for the movie biz in a big way as more and more people go online to search for news of coming films. According to an article on MediaPost, studios have seen huge spikes prior to a film’s release such as an 8,510% rise on searches for “The Help” in the past 30 days. That’s a lot of buzz.

Twitter Share Buttons Bring 7 Times the Return

It seems like you can’t visit a website or blog these days without seeing a line of social media share buttons — Twitter, Facebook, Google+. But according to numbers from Bright Edge, only 53.6% of websites use social share buttons. That’s up slightly up from last month, but still leaves a lot of the landscape untouched by social share.

While a lack of sharing buttons may make for a cleaner web page, it’s not doing the marketer any favors. The Bright Edge report shows that sites with a Twitter share button had seven times more link mentions than sites without.

Of the sites that have implemented share buttons, Facebook is still the most popular widget with 50.3% adoption rate. Twitter follows closely with 42.5%. Google+ sits at only 8% but like the other two sites, the rate is on the rise. Only LinkedIn remains flat at 4%.

Facebook Tests “Opt Out of Advertiser” Option

Facebook wants to make you happy. That’s why they have a little X next to the sidebar ads that allows you to get rid of any pitch that doesn’t please you. Now, they’re taking it a step further by allowing users to block specific advertisers.

According to Inside Facebook, the “hide all from [advertiser]” option is currently being beta tested as part of the drop down you see pictured here.

For Facebook, this is an easy way to get the users to their job for them. If a large number of people block ads saying they’re misleading, then Facebook’s backend should see the problem and bring it to a human’s attention.

Overall it’s a Win for Back-To-School Sales

Mother Nature is a powerful lady. Not only can she tear down buildings in a blink of an eye, she can also throw a nation’s economy into a whirl that rivals her worst tornado.

This time around, we lucked out.

Hurricane Irene was kinder than expected which is to take nothing away from the millions of people who are still dealing with the aftermath. With more important things than back-to-school shopping on their minds, consumers stopped spending last weekend and it hurt quite a few stores. There’s no telling what the impact was on small businesses up and down the coast, but large chains including Macy’s and JC Penny both missed their monthly sales goals and they blame it on the storm.