71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, up 61% from last year. It’s the biggest bite of social media pie but according to the same survey that bite is loaded with empty calories. (That’ll teach me to write when I’m hungry.)
The survey was conducted by the University of Massachusetts Dartmouth Center for Marketing Research and was presented on eMarketer earlier today. Perfect timing, since I recently put up a piece about the declining click rates of Facebook ads and the high incidence of ad burnout.
According to the survey, 85% of respondents said they had success with Facebook over a measly 54% from last year. That’s pretty good, right? But there were three other kinds of social media marketing that topped Facebook for results. Blogging squeaked ahead at 86% but is actually on the decline from last year and that feels like a trend that’s going to continue. Podcasting also dropped considerably over last year.