They thought it wouldn’t happen, but the folks at Yahoo! (and many others) got a happy surprise when they totaled up the balance sheets for Q4 2010. Turns out they saw a 16% increase in display ad revenue, popping them up from $465 to $567 million dollars.
Unfortunately, the spike did nothing to help the 600 people that got pink slips in December. It’s also too little, too late for the additional 1% which are expected to be let go in the coming months.
The trouble lies in the fact that even though display rose, search ad revenues dropped 18%. Overall, the company was down 4% in total revenue over last year and that’s enough to hurt.
Yahoo! is blaming the drop on outside forces. Says ClickZ,