And the Top Web Brand For July Is. . .


Our favorite rankers, the Nielsen Company, has worked out a complex new scheme that measures total hits to websites through a variety of sources. Their “hybrid data” approach combines information from their online panel with data culled from traffic tools in order to reach a more exact number.

Nielsen says their data includes usage from both home and work computers, but also takes into account visits through smartphones, tablets and possibly psychic connections where no device was needed in order to make contact.

Overall, 213 million people were online in July, they each spent an average of 27 hours and 14 minutes online, viewing 2,572 webpages per person.

How many of those people did you reach with your marketing efforts?

Is it Time to Take on Tumblr?

Forget Blogger, LiveJournal even WordPress — Tumblr is the hot new blogging spot and it may be time to add it to your list of social media marketing options.

According to numbers from comScore, this creeping giant grew 218% in the last year, rising from 4.2 million visitors to 13.4. The trouble is, if you’re not a twenty-something female, you’ve probably never heard of the site.

Tumblr is like blogger for those with a short attention span. Though you can leave lengthy text posts, the site is designed to work with smaller bits of information such as photos, videos and quotes.

ABC, NBC, CBS and Yahoo?

Yahoo is going into the TV business, but you won’t find their new shows on your living room screen. Where you will find them is on your computer, tablet or smartphone which means you can watch from the bedroom, the office, the park or the living room after all.

This fall, Yahoo will launch a schedule of short-form shows that were made specifically for the web giant. Comedian Niecy Nash will have her own show as will Morgan Spurlock and Judy Greer.

Variety reports that the shows will skew female with an emphasis on food, romance and celebrities. One show right up my alley is called Your Friends Will Never Believe You. In each episode a fan will receive a “unique” surprise visit from their favorite celebrity. All My Children star Cameron Mathison will help men deliver the Ultimate Proposal while Spurlock helps people deal with their fear of failure be it in business or in their relationships.

Google, Intuit and Missouri Partner Up to Get SMBs Online

There was a time when all a local business needed was a phone and an ad in the Yellow Pages in order to bring in customers. Today, 97% of Americans go online to find local services but only 63% of small businesses have a web presence. Why? Because as hard as it may be for anyone who reads MarketingPilgrim to believe, not everyone knows how to build a website.

Then there’s this: “the nation’s 27.5M small businesses comprise half the US GDP and create two-thirds of all new jobs.” SMBs truly are the backbone of our economy and they’re also the ones who struggle the most to remain afloat.

The State of Missouri wants to help, so they’ve partnered with Google and Intuit for the “Missouri Get Your Business Online” campaign.

Most B2Bs Spend Under 5% of Revenue on Marketing

Everyone knows you have to spend money to make money, but in the B2B world, that spend is only around 5% of the make.

According to numbers from eMarketer, the majority of B2B marketers say their spend is equal to 5% or less of their company’s revenue. But even though the numbers are tied together, 35% of marketers said they didn’t report their financial contributions to senior management. 33% said they don’t even track their return on investment.

If we talk strictly about smaller B2B companies, it’s easy to see why they aren’t tracking and reporting — because it takes too much time and time is an even tighter commodity than money. There are plenty of tools online to help you gather stats but connecting those stats to income is the tricky part.

The Majority of All eReader Owners Now Female

The tech industry may be the world’s biggest boy’s club but women are racing to the top on the consumer side. According to new numbers from Nielsen, women are now the majority users of eReaders with 61%, that’s way up from where they were less than a year ago.

See the pretty-colored chart? Women like color and I say that’s one of the main reasons we’ve been slower in adopting new tech. Think back on all of the computers and phones you’ve bought in the past five years. Black, grungy white, silver, black — seriously guys, what’s with the fear of color!

It’s only been in the past few years that manufacturers like HP began offering a variety of skins for their tech and thank heavens for those colorful Kindle protectors. Mine is lime green. But I digress.

Missouri Teachers Can Be Facebook Friends Again. . . For Now

Earlier this month, the State of Missouri passed a law making it illegal for a teacher to be friends with a student on Facebook or any social media site. They did this because they felt that social media could lead to inappropriate contact and many people agreed.

The Missouri State Teachers Association did not agree. They fought and won a temporary stay, saying the law is unconstitutional because it denies free speech. The judge who overturned the ruling  gave the teacher’s union 180 days to test out the concept, at which time, presumably, a final decision will be made.