‘Surround Sound’ and Measuring Social ROI With Email Signups

Does your Facebook page ask people to sign up for your newsletter? I’m guessing not. After reading about this idea in the new guide from Lyris, I went to Facebook to take a look. I checked the fan pages for four of the brands I follow and not one asked me to sign up for their email list. Interesting.

The Lyris guide, which is all about creating “surround sound” with your marketing efforts, hones in on the idea of using Key Performance Indicators (KPI) rather than traditional methods of figuring ROI.

In this case, the goal might be increasing your email list by 10%. That’s a measureable goal that is likely to bring results because we know that email conversions are excellent.

It’s the One Media Device That Really Doesn’t Matter to Marketers

You would think that any report showing a rise in a media device would be of interest to marketers, but it’s not so when you’re talking eReaders. Why? Because eReaders are only just now starting to take on advertising and it’s a case of coming way too late to the party.

eMarketer has a new chart that shows eReader usage is on the rise. There’s no doubt this is true. With Amazon’s Kindle leading the way and the glut of Nooks that turned up under the tree this past Christmas, more people than ever are experiencing the joy of virtual paper. As it goes, the rise in eReader devices has led to a rise in the number of ebooks being published, so the logic is that this trend will continue.

Future’s Digital Profit Nearly Tops Print Decline

It’s coming faster than we expected, that moment where digital magazine sales top those of their print counterpart. Future Publishing showed off their wares this week at PaidContent.org and it’s looking good. “£1.1 ($1.78) million in digital profit, nearly making up for a £1.2 ($1.94) million print decline.” When you think about the fact that tablets are only just beginning to hit the market, the future for Future, and everyone else, looks pretty amazing.

Future Publishing does have a leg-up since their reader base is already tech savvy. They’re the publishers of Mac Life, Xbox Magazine, T3, TechRadar and other music, movie and tech magazines. However, it’s Guitar World’s “Lick of the Day” app that is making a big splash for Future. This is a simple, but useful app that is the perfect add on for the magazine’s print subscribers. By driving them to their smartphones, Future is giving their audience a taste of the digital life and from there it’s an easy hop to the tablet and paying for a digital magazine subscription.

Earth Day and Royal Wedding Give Top Web Sites a Boost

Environmentally conscience websites got a boost in April thanks to Earth Day and our ever increasing interest in all things green. According to comScore’s Media Metrix report for April 2011, “green” websites were up 32%, more than three times the change of any other category. Shine Green had the most visitors with Planet Green and Care2 scooping up several million visitors each. Even the government’s EPA website visits rose 10%.

Entertainment sites got a boost thanks the the Royal Wedding giving them a record high of 100 million. It’s a bit frightening to see that TMZ came in second with 15 million visitors while People had 12.8 and E! Online handled 8.3.

Top Properties

And Now Marketing Advice from John Rich and Gary Busey

Homogenized messages have no soul. Take a moment to internalize that and then we’ll move on. That thought comes to you from John Rich, the newly crowned winner of Celebrity Apprentice and Gary Busey who cannot be described with mere words.

The two of them sat down together to talk social media marketing with Top View and as silly as it may sound, they make some great points. As Rich explains, the power of social media is that it has the ability to create a personal connection with another person, a person you may never actually meet. You may not have the pleasure of sharing “cig-ars” with Busey, but you can converse with him on Twitter.

Consumers to the Internet: We Trust You, We Really Trust You!

When it comes to finding information about items they’d like to purchase, 69% of the respondents in Yahoo’s new study said they trusted the internet. They study is called “The Long and Winding Road: Gamesmanship of Shopping” and it’s the lead up to a webinair they’ll be delivering later this week.
The concept they’re after here is that thanks to the internet, consumers have the ability to do a lot more research before a purchase than they could in the past. They’re using search engines and online content to explore their purchase options and getting recommendations from friends through social media. Because of this, buyers are less impulsive, which isn’t necessarily the best news for marketers.

One thing that does spur a buyer on to faster action is the deal.

Groupon Now Gives Chicagoans Dinner for a Dollar

In order to promote their new Groupon Now service, Groupon is offering a number of dollar deals for folks in the Chicago area. $1 for $10 meal at Manny’s Coffee Shop and Deli, $1 for $18 at Baba Pizza and Pasta, or perhaps you’d like to pay $1 for beers at Grace Street Tap.

The promotion is running today only, but if it’s successful, it’s likely Groupon will repeat it when they open Now in other cities. It’s also assumed that Groupon is picking up the tab for the discount, but that’s not for sure.

Groupon Now is a variation on the daily deal site that preys on hungry, bored people who don’t want to plan ahead. It’s heavily mobile-dependent, using your current location to offer you deals in your area.