In the week leading up to the series, GetGlue offered a Coming Soon badge which is now “out of print.’ As a reward for checking in weekly, gluers can now earn up to 14 additional badges including one for each character and one for each of their Alpha powers.
Syfy is running an even higher profile promotion with Shazam, the music identification app that now works for TV shows, too. During the show, viewers were prompted to point their iPhones at the TV screen, then activate the Shazam button. The app listens to make sure you’re really watching Alphas, then returns a lists of additional goodies. In this case, it was behind the scenes videos, wallpaper downloads and a sweepstakes link. It also returns an Alphas playlist that lists the songs from the episode along with iTunes download links so you can own them only seconds after exclaiming, “hey, I love that song.”